It appears as though McDonald’s is finally putting some real gold behind those golden arches – well, in Japan at least. The fast food retailer has released a bizarre new campaign + contest that’s offering fans a chance to win an 18-karat gold chicken nugget (valued at $2,000) and a pack of gold fries. Why you need golden fast food, we’re entirely sure. But one thing is certain: the people are LOVING it.

To win you have to spot + tweet a photo of McDonald’s newest character Kaito Nuggets, a sauce thief who wears a bright yellow suit, a top hat and an eye mask. According to a release about the contest, Kaito Nuggets might be spotted at a McDonald’s location or he “may throw out a ceremonial first pitch for a professional baseball game.” Basically, he could be anywhere. Hashtag the photo #怪盗ナゲッツ (which is “Kaito Nuggets” in Japanese) and you’re in the running.

All this golden hype is essentially a promotion for two new sauces launching in Japan’s McDonald’s: Creamy Cheddar Cheese Sauce and Fruits Curry Sauce. While only one person can win the gold food, 21 people will win a five-piece pack of nuggets for 39 days. The contest runs June 8–28. If you happen to be in Japan between now and then, keep your eyes peeled!

What would you do with a pack of golden nuggets? Share with us on Twitter @britandco.

(Photos via McDonald’s Japan)