Nike, how we love thee 鈥 we鈥檙e STILL obsessing over the brand鈥檚 recent collaboration with Converse, the reintroduction of a timeless聽30-year-old sneaker design,聽and聽its fierce AF plus-size line,聽and now, Nike is making all our technicolor dreams come true with its聽uber cool聽rainbow BETRUE Collection. Better still?聽It has a heartwarming purpose: to 鈥渃elebrate the [LGBTQ+] community.鈥

What began as a grassroots initiative launched聽by聽a small group of Nike employees back in 2012聽with a聽mini collection of custom聽NIKEiD sneakers聽celebrating Pride month has turned into a full-blown collection that aims to support all athletes, regardless of gender or sexual orientation, both on and off the field. Nike has donated聽close to聽$2.5 million in 鈥渇inancial and in-kind support鈥 to various LGBTQ+ causes across the US since beginning the initiative, and is hoping to grow that number with its newest collection.

鈥淭he key for us was to create something that people could unite around to show their support for [LGBTQ+] athletes,鈥 Robert Goman, LBGT Network Leader at Nike, said in a statement. 鈥淪porting your rainbow in the gym or on a run became a way to feel like you belonged to something larger 鈥 you were connected to being 鈥榦ut鈥 or being an ally. The rainbow has and always will be incorporated into the BETRUE product in some way.鈥

Consisting of聽four sneakers, three T-shirts, and socks, the collection also includes other pro LGBTQ+ symbols, including 鈥渢he color pink and the triangle鈥 and the encouraging message, RUN FIERCE, printed onto the shoes鈥 sock-liners.鈥

There鈥檚 also plenty of innovation involved: The聽鈥渆ight-color, HD rainbow Swoosh design (on the Nike Flyknit Racer)鈥 and 鈥渞ainbow VaporMax Air unit (on the NikeLab Air VaporMax Flyknit)鈥 are both new looks for the company.

The聽2017 BETRUE line drops on June 1, but in the meantime, you can get a sneak peek here.

Cute AND with a cause? Be still our hearts!

Will you shop聽the Nike BETRUE collection? Tweet us @BritandCo.

(h/t Teen Vogue; photos via Nike)聽