Between Stitch Fix’s new plus size offering, Prabal Gurung’s exciting Lane Bryant collab, and Michael Kors sending Ashley Graham down the runway, 2017 is shaping to be a year of major strides for the fashion industry when it comes to inclusiveness and body positivity. Nike is the latest company getting on board with the movement, unveiling not only a Muslim-inclusive ad with a woman wearing a hijab, but a brand new plus-size collection that’s seriously impressive.

LONDON, ENGLAND - SEPTEMBER 03: Evans stage a live window display featuring Milk Model Management and Bridge Models to celebrate UK Plus Size Fashion Week on September 3, 2015 in London, England. (Photo by John Phillips/Getty Images)

Delivering on last year’s promise to double its plus size offerings by spring 2017, the company has unveiled a custom line with sizes ranging from 1X to 3X (bras go up to a 38E), which features pieces especially designed to flatter more curvaceous body types.

“When we design for plus-size [women], we aren’t just proportionately making our products larger,” Helen Boucher, Nike’s vice president of women’s training apparel, said in a statement. “That doesn’t work because as we know, everyone’s weight distribution is different.”

What’s more, a special emphasis is placed on the chosen hues. “We pick colors that we know flatter her form more,” added Boucher. “We know from talking to women that while they want black on tight-fitting garments, since black is very flattering, they also want bright pops of color.”

Model and athlete Paloma Elesser and model and activist Naomi Shimada (pictured above) are among the beauties starring in the new line’s campaign, showing off its staple crop tops, leggings, and sports bras. “Our motivation is to ensure she has the solutions to achieve her full potential as an athlete,” Boucher concluded. “Strong is the key word for us; size doesn’t matter.” YAS!

What do you think of Nike’s new line? Tweet us @BritandCo.

(h/t Nylon, photo via John Phillips/Getty)