Between Stitch Fix鈥檚 new plus size offering, Prabal Gurung鈥檚 exciting Lane Bryant collab, and Michael Kors sending聽Ashley Graham down the runway, 2017 is shaping to be a year of major strides for the fashion industry when it comes to inclusiveness and body positivity. Nike is the latest company getting on board with the movement, unveiling not only a Muslim-inclusive ad with a woman wearing a hijab, but a brand new plus-size collection that鈥檚 seriously impressive.

LONDON, ENGLAND - SEPTEMBER 03: Evans stage a live window display featuring Milk Model Management and Bridge Models to celebrate UK Plus Size Fashion Week on September 3, 2015 in London, England. (Photo by John Phillips/Getty Images)

Delivering on last year鈥檚 promise to double its plus size offerings by spring 2017, the company has unveiled a custom line with sizes ranging from 1X to 3X (bras go up to a 38E), which features pieces especially designed to flatter more curvaceous body types.

鈥淲hen we design for plus-size [women], we aren鈥檛 just proportionately making our products larger,鈥 Helen Boucher, Nike鈥檚 vice president of women鈥檚 training apparel, said in a statement. 鈥淭hat doesn鈥檛 work because as we know, everyone鈥檚 weight distribution is different.鈥

What鈥檚 more, a special emphasis is placed on the chosen hues. 鈥淲e pick colors that we know flatter her form more,鈥 added Boucher. 鈥淲e know from talking to women that while they want black on tight-fitting garments, since black is very flattering, they also want bright pops of color.鈥

Model and athlete Paloma Elesser and model and activist Naomi Shimada (pictured above) are among the beauties starring in the new line鈥檚 campaign, showing off its staple crop tops, leggings, and sports bras. 鈥淥ur motivation is to ensure she has the solutions to achieve her full potential as an athlete,鈥 Boucher concluded. 鈥淪trong is the key word for us; size doesn鈥檛 matter.鈥 YAS!

What do you think of Nike鈥檚 new line? Tweet us @BritandCo.

(h/t Nylon, photo via John Phillips/Getty)