Shop at Target for All Your Haircare Products? So Does Serena Williams
Do you get all your beauty products at Target? Love browsing the aisles for affordable favorites or new goodies to add to your arsenal? Well, so does Serena Williams because even the greatest athlete of all time isn’t immune to the allure of a Target run.
Williams has been in the public eye for more than two decades, and she loves to change up her beauty look on and off the court. To ensure the health of her gorgeous strans, she goes to Target (just like us!), citing the diverse, affordable options lining the shelves. In an interview with Yahoo! Lifestyle, the tennis champ revealed, “Beauty wise, I go to Target, and they literally have everything. Anything that says ‘curls,’ ‘manage your curls,’ ‘proud of your curls,’ I’m drawn to it.”
As to which brands she reaches for… well, that’s trickier. “I’ve literally tried everything — from Miss Jessie’s to Curls. I have a whole cabinet full of products,” she said. “I think every black girl does for hair.”
And as retailers continue to be more inclusive when it comes to advertising and creating products for all hair types, Williams is taking note. “If the ads use black women or women like me, then I think, ‘Okay, I’m going to try this product,'” she said. “But if they have ads with anyone who doesn’t look like me, I usually don’t try it.”
Though she didn’t dish on which products she specifically buys from Target, we do know some of her affordable beauty faves. In 2016, the pro athlete told Vogue she loves OPI Nail Polish ($11) in classic shades like Pink-ing of You and Big Apple Red, along with Milani Black Eyeliner ($8) and Cover Girl LashBlast Volume Waterproof Mascara ($7). Of the latter two, she says, “Playing tennis is hard because you sweat and move so much, and this mascara doesn’t!”
With a rumored beauty line in the works, it seems Williams knows that quality products don’t have to break the bank… and who knows, maybe you’ll spot her with a red cart in tow on your next Target run.
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(Photo via Astrid Stawiarz/Getty Images for Burberry, Clive Brunskill/Getty, Getty)
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