Target’s beauty product shelves are about to get a lot more colorful. On the heels of their addition of more size-inclusive options in stylish, affordable threads, the retailer is taking a major step towards makeup inclusivity. Target will introduce 150 new cosmetic products from eight new brands designed for medium to dark skin tones.

The new beauty lines include Coloured Raine, HALEYS, HUE NOIR, Makeup Geek, Reina Rebelde, The Lip Bar, and Violet Voss, and EveryHue Beauty (which Real Housewives of Potomac fans will recognize as Gizelle Bryant’s company). Many of the brands are also cruelty-free and made in the USA, as well.

According to Christina Hennington, senior vice president of Beauty and Essentials at Target, the change has been a long time coming. “We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” she said in a statement. “We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands.”

Starting on May 20, you can snag the budget-friendly buys, ranging from $10 to $25, in select stores nationwide. Can’t wait? They’re all available now on

What do you think of Target’s effort to increase inclusivity in its beauty section? Tweet us @BritandCo!

(Photos via Target)