This Deck of Cards Helps You Rock Your Personal Brand
Coming up with your personal brand is never easy. No matter if you want to find the right anticipation and intrigue to base your entire business around or simply want to come up with a compelling freelancing website, creating the elements that define you to the world is no easy task. After all, how can you put you — full of creativity, conflicting ideas and all sorts of personality traits — into just a few key words and phrases? Well, now the process of personal branding may get a little easier, thanks to The Brand Deck.
The Brand Deck is just what it sounds like. It’s a small deck of cards that can help you come up with the perfect phrasing and branding for your Kickstarter campaign, startup, small business or maker shop. And while the process is challenging, it’s also super fun.
To “play” the branding game, you place each of the 50 cards (each with one adjective on the front and a contrasting adjective on the back) into one of three piles: You Are, You Are Not and Not Applicable. But here’s the tricky part; each person in the group gets their own deck. Then it’s time to get talking.
The Brand Deck claims that that magic happens when the individuals in the group start chatting. Once you manage to get everyone to decide, or at least settle, on six words; you’ve got your brand’s core attributes. The rest is easily built out from that core.
We can’t help but notice that this concept looks an awful lot like another set of cards we saw pop onto the branding scene in 2012, Archetypes in Branding. There are some key differences though. With The Brand Deck, each decision maker gets their own set of cards, the design of the cards is much, much, much simpler (we’re talking Helvetica-grade simple) and the game has a simpler format, where you look at each card and answer “yes,” “no,” or “n/a.”
The Brand Deck is already well over its fundraising goal on Kickstarter, and today is the last day to pledge $35 to get your two-pack deck, so get in there while you can. We’re excited to see this project come to life in April. This tool is just the thing for makers and techies alike. After all, finally nailing what really makes you and your products unique will help you stand out from the crowd and succeed.
Tell us, have you ever struggled to identify your personal brand? Do you think Brand Deck is a tool you’ll use in the future? Talk to us in the comments below!
Pocket doors are so delightful in and of themselves. They appear when you need them, get tucked away when you don't, and make it easy to define rooms while keeping an open floor plan. Add to the pocket door a joyful patterned wallpaper surprise, and you will be sent right into fits of visual jubilation! Or something ;) Today we're sharing two simple and impactful pocket door makeovers that zhuzh up your space in a jiffy.
Anjelika Temple here, co-founder of Brit + Co and proud owner of several pocket doors! When I moved into my first real grown-up house a couple years ago, I knew I wanted to incorporate wallpaper so reached out to our friends at Chasing Paper to see how we might collaborate. It felt like a total lightbulb moment when I realized I could create a surprise pop of pattern on a couple sets of pocket doors.
Not only is it a whimsical way to bring color into a space, but the doors double as picture-perfect backdrops for all your SFH (selfies from home, obvs).
A few pro tips about install:
- Removable wallpaper is miraculously forgiving! You can take it on and off multiple times without it losing integrity (or mucking up your surface).
- I ordered this adhesive wallpaper installation kit with a squeegee and xacto knife and it worked super well. I also recommend a sharp pair of scissors for cutting longer lines.
- This is a two-person job! Get a friend, put on a playlist, and get ready to bond.
- Wild, organic patterns like Tally are great because it's challenging to spot any imperfections in pattern alignment; keep pattern choice in mind if you've got a lot of corners to match up. More geometric patterns and larger shapes leave less room for error (but are awesome in their own right!).
BATHROOM POCKET DOORS
In our primary bathroom, we chose the wallpaper pattern Tally, designed by Kelly Ventura, in White and Navy. In our space, the navy reads as a soft black, which is perfect for the space. It's easy to combine an ever-rotating collection of linens with the Tally pattern.
I love how the white trim becomes the perfect frame around this pocket door piece of art.
My favorite moment in this space is the fact that you actually get a third pop of pattern thanks to our serendipitously placed mirror!
And yes, this one works pretty darn well as a backdrop too ;)
LIVING ROOM DOUBLE DOORS
This set of doors is definitely a focal point of our home. It separates our living room from our primary bedroom which opens onto our backyard. The doors are pretty much always open, but when they're closed we wanted to evoke a fun, nature-inspired vibe. With that in mind, we selected the Lines and Moons pattern by Thimblepress in Green and Brown.
Earth mama vibes up in here! I love how the shapes and colors echo the ferns you see through the windows and the acorn wood details throughout the house.
Love this pattern moment, and xacto-ing out the door handle is def on the oddly satisfying DIY list.
For a pattern lover like me, I love that now I have this instant photo backdrop!
Thanks to Chasing Paper for providing these rolls of pure pattern amazingness. Head to chasingpaper.com to find our own favorites and start adding patterns to your home!
(Wallpaper wingwoman: Kayla Haykin; Photography: Kurt Andre)