Buy Katniss’s Boots With This Shoppable Movie App
Carrie Bradshaw’s blue satin Manolos. Margot Tenenbaum’s striped polo and fur coat. Cher Horowitz’s entire Clueless closet. They’re all gimmies we would have stolen straight off the screen if we’d had the chance. But now, the new digital platform TheTake is making it possible to shop the iconic outfits worn by the leading ladies and gents in your favorite new flicks, soon right from your seat in the theater.
Created by a former MGM Studios employee, TheTake compiles select on-screen wardrobe pieces from recently released films and makes the exact looks — or close matches — available for fans to buy through its website. Currently, clothing items and accessories from over 60 movies, including blockbusters The Fault in Our Stars and The Hunger Games: Catching Fire, are organized into Pinterest-like boards of stills that showcase the style goods, all of which are searchable by product type or movie title. To ensure utmost authenticity, the startup works closely with studios and costume designers to all but guarantee serious street cred among fellow film geeks. (We imagine that if your Wolf of Wall Streetlookalike watch got a nod of approval from the big boys at the office, you’d probably break out into a dance just like Leo, too). There’s also a location component to TheTake that lists where featured landmarks, attractions and restaurants are located IRL, making sure that the backdrop to you + your besties’ Gatsby-themed group costume is as real as the flapper bob you got for your October 31 role.
In its current state, TheTake has a ways to go before it makes it onto our A-list. Screen caps are blurry, selections are limited and standout products are only matched with one retail-ready possibility (we’re looking for options, people). But thanks to a cool $2 million raised during its first round of venture financing, all of that and more is in store, including the launch of a mobile app that will let you shop the screen while the credits roll, like a Shazam for movies. Spoiler alert: You might never have to turn off your cell phone before the lights go down ever again.
So you’re already shopping Instagram (and the runways, if you’re lucky), now are you ready to shop your favorite flicks? Tell us which movie character’s closet YOU’D love to raid in the comments below.
(h/t Tech Crunch)