This Tote Bag’s Unfortunate Typography Choice Appears to Spell Hitler
my fav colour is also hitler pic.twitter.com/0tMnOGpsOG
— some quack 🎤🦆 (@hurlarious) July 23, 2017
Two days ago, people started noticing something a little odd about one of BelleChic’s sister brand Quotable Life‘s offerings. While the intended phrase printed on the black tote bag was “My favorite color is glitter,” the font made it look a heck of a lot like “My favorite color is Hitler.” Oops.
Naturally, Twitter had a field day.
— College Candy (@CollegeCandy) July 25, 2017
— Nerdy Latino Boiz (@nerdylatinoboiz) July 25, 2017
— Kristin Thompson (@SpeakServeGrow) July 24, 2017
I read that as
My favorite color is Hitler and got very confused. https://t.co/fopTlWxrQZ
— Ame. (@SirenOfXebel) July 24, 2017
Interestingly enough, the bag has been for sale for over a year without issue, according to BelleChic’s chief marketing officer Matt Molen. He told Allure, “While I realize that most of the social media buzz and commentary has been tongue-in-cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support.”
Since the controversy broke, BelleChic has been quick to act. They replaced the font for the word “glitter” on their product and updated the images for both the BelleChic and Quotable Life websites.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj
— BelleChic (@bellechicdeals) July 24, 2017
The company also tweeted about their faux pas, writing, “We are beyond embarrassed about the design of our GLITTER tote bag. We replaced it with a new design. Hope you like this one better!”
Now you won’t need to worry that everyone is misreading your intentions.
What do you think of Quotable Life’s snafu? Tell us @BritandCo!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)