This Tote Bag’s Unfortunate Typography Choice Appears to Spell Hitler
my fav colour is also hitler pic.twitter.com/0tMnOGpsOG
— some quack 🎤🦆 (@hurlarious) July 23, 2017
Two days ago, people started noticing something a little odd about one of BelleChic’s sister brand Quotable Life‘s offerings. While the intended phrase printed on the black tote bag was “My favorite color is glitter,” the font made it look a heck of a lot like “My favorite color is Hitler.” Oops.
Naturally, Twitter had a field day.
— College Candy (@CollegeCandy) July 25, 2017
— Nerdy Latino Boiz (@nerdylatinoboiz) July 25, 2017
— Kristin Thompson (@SpeakServeGrow) July 24, 2017
I read that as
My favorite color is Hitler and got very confused. https://t.co/fopTlWxrQZ
— Ame. (@SirenOfXebel) July 24, 2017
Interestingly enough, the bag has been for sale for over a year without issue, according to BelleChic’s chief marketing officer Matt Molen. He told Allure, “While I realize that most of the social media buzz and commentary has been tongue-in-cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support.”
Since the controversy broke, BelleChic has been quick to act. They replaced the font for the word “glitter” on their product and updated the images for both the BelleChic and Quotable Life websites.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj
— BelleChic (@bellechicdeals) July 24, 2017
The company also tweeted about their faux pas, writing, “We are beyond embarrassed about the design of our GLITTER tote bag. We replaced it with a new design. Hope you like this one better!”
Now you won’t need to worry that everyone is misreading your intentions.
What do you think of Quotable Life’s snafu? Tell us @BritandCo!