Amazon has once again completely changed the whole shop-from-home-in-your-pajamas game. We thought we hit it big when they first gave two-day shipping for Prime Members (#Primeperks), but now they’re featuring curated boards of things you never even knew you needed. If you’ve veered away from shopping on Amazon for decor in the past because you didn’t have days to commit to leisurely scrolling their massive product selection, you need to check out Amazon’s Interesting Finds page STAT.
You already know that you can find pretty much anything on Amazon, from mid-century modern furniture to k-beauty products, and have it delivered with the click of a button. But the Interesting Finds section features a curated feed of Amazon’s coolest, trendiest, and most stylish products all on one page (and it looks a whole lot like your good friend Pinterest). You can sift through the entire feed, or look more specifically at boards labeled “Home,” “Pets,” and “Creatures.”
And just like Pinterest, you can check out boards that are curated by Amazon employees with click-worthy titles like “Copper Crush” or “Kitchen Creatures,” or you can make your own collections of pretty, giftable things.
The most dangerous part? The selection is updated daily, and after you “heart” certain items, Amazon will use its genius algorithm (AKA mind-reading capabilities) to show you “more like them tomorrow” so you’ll have new goodies waiting for your viewing pleasure every time you log in. Look for the hot new feature on the main homepage, as well as tucked under the Departments section of the mobile app. You’re def gonna want to bookmark that page.
What do you think about Amazon’s Interesting Finds? Let us know @BritandCo!