Show Your BFF Some Love With This Ultimate Care Package

“I’m lucky to be within walking distance of world-class museums, theater, and cool events, like fashion week. The inspiration is endless!” she says. “Social media can get overwhelming at times, but I often come away feeling more inspired than anything else. It’s a great way to connect with other creators and find new inspiration, which fuels my creativity to deliver fresh, engaging social media content every day.”

Mallory’s secret to bringing her inspiration to life? She uses Adobe Express, the all-in-one AI content creation app, to ideate and design colorful and engaging content on-the-go. “The features on the all-new Adobe Express mobile app make editing and collaborating on projects easier than ever!” she says. “Because we’re a remote team, I’m very rarely at my desk, so being able to ideate and create, or make adjustments, when I’m out and about is truly game-changing.”

Adobe Express makes designing easy and fast for anyone – even if you’re not a pro – with thousands of beautiful, professionally designed templates and a massive selection of assets for your Instagram and TikTok content, flyers, logos, and more. Plus, Adobe’s Firefly generative AI technology, which allows you to create the perfect image, edit with ease, and generate and customize amazing text effects with styles or textures that really stand out. All these features are now available on the mobile app.

In this fresh, new Reel, Mallory shares a day in her colorful life as she creates standout visual assets for Brit+Co’s social channels using the generative AI features in the new Adobe Express mobile app. Check it out below!

What a fun, creative job, right? “My day-to-day is genuinely such a blast. I love having the creative freedom to run with my ideas and infuse some of my own humor and pop into our content,” says Mallory. “Most of my friends and family don’t believe that this is what I get to do every day!”

Looking to improve your social content game? Here are tips for saving time and making an impact on social media for your work, side hustle, or to build your personal brand.

1. Engage with your audience: Engaging your audience with content that resonates can lead to higher reach and visibility. Thanks to Mallory’s constant performance monitoring, we know our B+C follower loves to treat herself and her besties, she’s super creative, indulges in celebrity news (especially nostalgia TV), and gets joy from entertaining, travel, food, and decor. Knowing this, Mallory creates fun, interactive posts like polls and quizzes, and always keeps our content fresh and interesting using the massive library of fonts, photos, and design assets in Adobe Express.

“I’m always out and about filming fun content for TikTok and our other video platforms,” says Mallory. “Adobe Express makes it so easy to add clips, music, and captions (and record voiceovers!) so I can edit it all together in real time.”

2. Generate anything you can imagine: AI has become a powerful tool for content creators, helping them enhance their creative work and simplify tasks. Leveraging the right AI tools can help you work and create high-performing content faster! The new Adobe Express mobile app is packed with AI goodness that makes complicated tasks simple. For example, speech to animation lets anyone easily animate extraordinary characters using their own voice. Adobe’s Firefly generative AI, which is designed to be safe for commercial use, helps creators ideate, generate, and edit stunning images and turn text and headlines into attention-grabbing designs – all on-the-go and in just a few taps. And the Adobe Express Generative Fill feature even lets you insert, remove, or replace people, objects, backgrounds and more with just a description.

“The AI tools are fantastic,” says Mallory. “Even the most obscure ask in the Text-to-Image feature will yield dozens of options. My favorite hack is to include “hand drawn” or “illustrated” in the prompt box to get a more authentic/stylized result.”

3. Embrace trends: Hopping on social trends quickly can boost your visibility and relevance. Constant collaboration ensures our team is on top of what people are talking about – and Mallory takes that to social media to make sure our POV is part of the conversation. The ever-changing nature of marketing and social media can make it hard to keep up! With the Adobe Express TikTok Creative Assistant tool on the desktop version, you can easily ideate and search what’s trending, so you’re in-the-know and able to reach more followers and stand out with your creative take on the latest trends. Then head to the mobile app to quickly schedule or post the content directly to your necessary social platforms! More on that below.

4. Keep it short and sweet: Attention spans on social are short, so it's best to keep your content concise and to the point. Use clear and concise language and don’t be too fussy (sound like the real person you are!). Break things up with text with photos, emojis, and bullet points to make your content more scannable.

5. Create a consistent visual style: While our audience can have slight nuances across our social channels, Mallory makes sure our content is instantly recognizable. Using tools like brand kits in Adobe Express (shown below) can help you easily stay consistent and on brand, easily saving and applying colors, fonts, filters, and imagery to any asset to create a cohesive look and feel across assets – and in a fraction of the time.

6. Repurpose content: Repurposing our top-performing content into different formats or for different platforms helps stretch the impact of a post and helps us test performance. Sometimes a post that didn’t perform well in the past kills months later!

7. Schedule ahead: In today’s on-demand world, consistency is key to keeping your social audience engaged. Develop a content calendar and schedule posts in advance to ensure a steady stream of content. With easy-to-use tools like the Adobe Express Content Scheduler, you can quickly plan, preview, schedule, and publish in a few clicks to all your social media channels and on-the-go.

8. Leverage data: Use analytics tools to track the performance of your social media content and identify trends, patterns, and audience preferences. Analyzing data can help you achieve a successful content strategy and focus on creating content that inspires, delights, and keeps your audience coming back for more!

Download the all-newAdobe Express mobile app today to try out all the innovative and fun features, including Adobe Firefly generative AI—a one-stop shop for all your content needs!

Video Direction & Editing by Mallory Levy.

We're thrilled to kick off our new Jetset Journeys series, where we turn the best U.S. cities to explore this year into our own personal playgrounds. This is not just a travel guide but a way to spark your creativity and your wanderlust for weekend and week-long travel. Pack your bags , join us here every week, and get jetsetty this summer.

The best way to beat the summer crowds? Find those hidden off-the-beaten-path gems that are just as good, if not better, than the touristy hotspots. From the rugged Northern California coast to the lush mountains of North Carolina to the hidden corners behind Miami, NYC, and Boston (including a coastal village where Taylor Swift calls home), we take you to the lesser-known places for nature, adventure, local food and drink and landscapes that take your breath away. This is your pass to wander and embrace the unknown – with a little travel advice so you don’t get lost;)

Governor's Island, NYC

Plans to visit NYC this summer? While you’re there, escape the city hustle for the nearby charm and total serenity of Governor's Island. This hidden gem and car-free oasis is just an 8-minute ferry ride away from Manhattan, and surrounded by lush greenery, historic buildings, and stunning views of the skyline, the Statue of Liberty, and Ellis Island.

There’s so much to do, or simply not do, on the island depending on your mood. Rent bikes and wander along tree-lined paths, past old barracks and colonial-era houses, and picnic on the island's 173 acres of green space. During the summer, find live music, art installations, food festivals and water sports like free kayaking.

Plan to spend the night glamping at the Collective Retreat, where you can lodge in a private luxury tent with your own personal waterfront deck. Choose experiences like morning yoga, bike rides, culinary workshops and more.

The open-air restaurant offers breakfast and dinner – and an à la carte menu also available for non-guests if you're just daytripping.

Score fresh grilled seafood, farm-to-island dishes inspired by global cuisine, and cocktails with daily panoramic sunsets as your backdrop.

Next door is an Italian luxury spa called the QC NY with outdoor spa pools, multiple saunas, steam rooms and massage services to relax and unwind.

Whether you're seeking outdoor adventure or a weekend escape, this hidden gem promises a memorable day that will leave you refreshed, rejuvenated, and longing to return again.

Point Reyes National Seashore, California

Just an hour drive north of San Francisco is this charming and eclectic coastal town you won’t want to miss. Think scenic hikes, hidden beaches, wildlife sightings, and local farm-to-table delights. Before heading to the Point Reyes Lighthouse or one of the many beaches along Tomales Bay (Shell Beach is my fave), plan a stroll around the quaint village of Point Reyes Station along Highway One. Here, you’ll find Point Reyes Books, Bovine Bakery, and Toby’s Feed Barn – an art gallery, coffee bar, gift shop, and organic farmers market that is a treat for the senses (there’s sometimes live music and yoga too). For something sweet, Palace Market serves up a decadent buffalo milk soft serve at the back deli - grab one on your stroll or on your way home from the beach.

Stop at Saltwater Oyster Depot on Sir Francis Drake Blvd. in Inverness on the drive to Shell Beach or Tomales Bay Park for freshly shucked Tomales Bay oysters and a glass of sparkling wine in a cozy setting.

Love to hike? Check out the breezy Tomales Point Trail for stunning ocean views – and meet herds of tule elk on foggy mornings. Prefer to test your feet in the Pacific Ocean? Drake’s Beach – home to elephant seals during pup season – features dramatic sandstone cliffs, plus picnic tables if you want to bag your lunch.

Grab your Instagram shot at the Cypress Tree Tunnel, a dramatic row of Monterey cypress trees that hug over you as you stroll underneath. They were planted in 1930 and lead to the Art Deco-style station used for reporting what was happening at sea. Finally, Nick’s Cove in nearby Marshall is a great seafood spot where you can wake up waterside in recently renovated and charming cottages.

Asheville, North Carolina

Just a two-hour drive from Charlotte is this bohemian haven for nature lovers. Nestled in the Blue Ridge Mountains, Asheville has it all: a vibrant art and music scene, award-winning eateries inspired by global and Appalachian influences, and all the outdoorsy adventure nature lovers love to do.

Travel along the scenic Blue Ridge Parkway toward The Great Smoky Mountains National Park, where you can hike, bike, and go chasing waterfalls. The Deep Creek Waterfall hike is a 5-mile loop known for its three beautiful waterfalls. The Oconaluftee River Trail is another option for a photo-worthy wildflower hike in spring.

Post-hike, book a treatment (they offer day passes) at the subterranean spa at the Omni Grove Park Inn and float underneath cavernous rock walls, arches and tunnels. Relax, unwind, and feel so rejuvenated.

Feel like you're in Paris at the 19th-century chateau-style home of George Washington Vanderbilt's Biltmore Estate. Take a self-guided tour of the sprawling 8,000 acres of gardens designed by landscape architect Frederick Law Olmsted (of NYC's Central Park fame).

Downtown Asheville is full of historic charm with colorful murals, independent boutiques, and delicious eateries. Set in a vintage home in the historic Biltmore Village, Corner Kitchen is a farm-to-table favorite with elevated Southern-style cuisine. Try it for brunch!

For a worthy splurge, try the James Beard Award-winning Cúrate for Spanish tapas or Southern comfort food at local favorite Tastee Diner. For your sweet tooth, try the Mexican-style Oaxaca drinking chocolate or sign up for a wine and chocolate tasting at French Broad Chocolates.

Indulge in a rooftop cocktail with a view at Capella on 9. Try the Got U-Bae with Rye whiskey, coffee liqueur, and walnut bitters or the Capella G&T with gin, star anise, lemon, and cucumber. Cheers!

Finally, art studio hop in the River Arts District, located on Asheville's picturesque French Broad River, for a taste of the arts and craft scene to wrap your Asheville to do list.

Watch Hill, Rhode Island

Taylor Swift's home is located in this most quintessential New England beach town, which is just one reason we love it so much. Just 1.5 hours from Boston, in the town of Westerly, this coastal village is straight out of a Nancy Meyers set and makes for the perfect beach day or weekend. The pristine beaches do not disappoint with beautiful white sand and picturesque dunes. Think Hamptons vibe but with a bit more chill.

Pop your swimsuit on and rent beach cruisers at Napatree Bikes, which will deliver your bikes to your airbnb or wherever you choose to stay (Watch Hill Inn and Ocean House are splurgy but worth it if you’re up for a luxe experience – bikes included!).

Spend the day sunning and splashing at Watch Hill beach and grab a bite after at the historic Ocean House, which opened in 1868 just after the Civil War. Dress code: resort casual.

The Ocean House offers a Sunday Jazz Brunch with unlimited sparkling wine, towering charcuterie, raw bar, and a la carte breakfast or lunch, like carrot cake pancakes, Prime Rib hash, or the classics: New England Clam Chowder or Lobster Roll. Musician Greg performs a combo of jazz, blues, and soul while you enjoy a glass of post-beach sparkling.

The Olympia Tea Room is another must for lunch and boasts a view of Taylor’s house on the hill, which is hard to miss in town (shown above). Don’t get too boozy at Ocean House because there’s more fun to be had in this tiny posh village. Hop back on your bike and head to the Watch Hill Lighthouse, a classic old lighthouse that separates the Atlantic Ocean from the Bay.

On your way back, shop in the charming town for your summer capsule or coastal modern home goods, or take a nature walk at the Napatree Point Conservation Area and discover your inner bird watcher.

Coral Gables, Florida

Away from the South Beach crowds and bustling streets of Brickell is Coral Gables, located southwest of downtown Miami. With its architecture and charming streets, it’s easy to see why the Gables is nicknamed “The City Beautiful.” Stroll-friendly downtown Coral Gables is home to a number of restaurants and cafes. Enjoy a Ferrero Rocher croissant and eggs Benedict for brunch at Bachour, or stroll on over to Giralda Plaza where there is no shortage of dining options, from pasta and spritzes at Luca Osteria to Peruvian dishes at Divino Ceviche.

Coral Gables written by Alexandra Hurtado

After satisfying your stomach, wander over to the locally-owned bookshop Books & Books or promenade along Miracle Mile, where you can shop or check and see if a show is happening at the Actors' Playhouse at the Miracle Theatre. No car? No problem. While Downtown Coral Gables is walkable, there is a trolley that makes getting around convenient, especially if it’s too hot out — you are in South Florida after all. One of the stops that you can hop off at is the Shops of Merrick Park, an outdoor mall featuring your favorite shops like Anthropologie, Madewell, Nordstrom, and Sephora.

Also located within Coral Gables is the Fairchild Tropical Botanic Garden (pro tip: you'll need a car to get here).” Nearby you’ll also find Matheson Hammock Park, which has an atoll pool and boasts scenic views. Full of hidden gems, Coral Gables is an area worth exploring on your next visit to the Magic City.

Of course, there is more to the Gables than just dining and shopping. Nestled in the heart of Coral Gables is The Biltmore, a historic hotel that exudes elegance and glamour. An Instagram lover’s paradise! You can make a reservation for afternoon tea in the hotel’s grand lobby, or swing by one of The Biltmore's bars or restaurants.

Main Photo: QC NY

Follow along for all your travel needs with our Flights of Fancy series and Jetset Journeys series.

Old Navy Cool Moms Club Graphic T-Shirt

Mom already knows she's a cool mom, but with this cozy cotton graphic tee, she'll actually get to show it off!

Caraway Nonstick Ceramic Sauté Pan

Not only is this pan aesthetically pleasing, it's practical, too! The durable nonstick coating makes cooking all kinds of foods a total breeze, plus it can even go in the oven up to temperatures of 500 degrees F.

Barzel 18K Gold Plated Woven Love Knot Stud Earrings

These classy stud earrings are worthy of everyday wear, adding a touch of elegance to mom's accessory game in an instant. They are crafted to be waterproof and tarnish-proof. Score!

Bedsure Yellow Fleece Blanket

Mom's couch blanket def needs a nice upgrade. This affordable one is the perfect solution! It's made from a crazy-soft fleece material that delivers comfort year-round. Opt for a bright color like this yellow for the warmer months!

Soft Services Green Banana Buffing Bar Microcrystal Exfoliant

These exfoliating bars smell not-to-sweet, with hints of tonka bean and musk for a very well-rounded effect. Each one is loaded with superfine sanding crystals floating throughout a moisturizing, soothing soap base that'll make mom feel like sheer luxury and super smooth.

This set of two bars is $33.

Laneige Water Bank Blue Hyaluronic Cream Moisturizer

Bet you she's never felt hydration like this! The Laneige Water Bank Moisturizer provides long-lasting hydration for up to 100 hours thanks to the formulation of hyaluronic acid and squalene.

Custom Leather Jewelry Box with Name & Birth Flower Month

This convenient jewelry box is the gift for moms on the go. Its compact size makes it super travel-friendly, slipping into a backpack or purse with ease. There are spaces for everything from necklaces and bracelets to rings and earrings, and mom can customize the layout to her liking since the dividers are removable!

Threshold Ceramic Signature Chip & Dip Serving Bowl

For the mom that always welcomes you home with snacks, this sleek chip and dip serving bowl will compliment her kitchen with a limited color palette and streamlined design, so you can both get some dip on your chips with ease!

Personalized Birthdate Pendant

Shoppable at 20% off for a limited-time Mother's Say sale, the Birthdate Pendant is totally customizable, as it's based on any birthday day and month. This sweet astrological homage to mom's birthday (or any other significant date) is laid into either a 14K gold plated or sterling silver pendant that she can flaunt every single day!

Great Jones Sweet & Savory Baking Mats

Let's hear it for zero waste! This 2-piece set of baking mats is the ultimate sustainable, reusable alternative to parchment paper. Made from silicone, the mats are 100% dishwasher-friendly, BPA-free, and food- and oven-safe... plus, they have cute little illustrations for maximum enjoyment in the kitchen.

Magnolia Bakery Mother's Day Flower Cupcakes

Magnolia Bakery is so tasty, so any mama with a sweet tooth will adore a treat-filled gift like this one! This 6-pack of sweets arrives fresh and ready to eat. A vanilla cupcake base is topped with hand-piped vanilla buttercream in the shape of a flower, so who really needs a real bouquet?!

Subtl Beauty Starter Stak

Time for a touch-up? This 5-in-1 portable makeup stack is the perfect size for slotting into a purse or glove box so mom can keep her freshest face on all day! It comes complete with a cream concealer, lip and cheek color, powder bronzer, powder highlighter, and a shine-control powder for those mid-day makeup breaks.

Hedley & Bennett Smock

Aprons and smocks are made to get dirty, but you might as well gift mom one that's cute, too! This flowery pick from Hedley & Bennett x Rifle Paper Co. features all sorts of blooms to match the tone of this year's armer months. It slides on with a comfy cross-back design that keeps slips conveniently at bay in between all of mom's fun cooking and baking projects!

Salt & Stone Antioxidant Body Wash

Self-care should feel like a total treat, and this body wash from Salt & Stone ensures a pleasurable experience with each use with notes of black rose and oud. The glass bottle and firm pump really elevates this gift from your run-of-the-mill body washes!

Anthropologie Bubble Letter Monogram Necklace

This playful necklace costs under $50, making it a wonderful (and nicely personalized) affordable Mother's Day gift. Gift mom her own initial, or even give her yours as a reminder of the amazing child you are.

SeaVees Acorn Trainer

Get mom into all things trendy with some cute sneakers! If the viral Adidas Sambas aren't supportive enough for her step, these cushiony-soft green kicks from SeaVees are equally trendy with a deep green colorway and heightened heel space for added comfort.

Frasier Sterling x Anthropologie Sunglass Case

Gifting mom this adorable case alongside a colorful pair of sunnies is the perfect way to help her kick off summertime. The fruity theme is too fun to ignore, she'll be carrying it with her everywhere she goes!

Naturium Phyto-Glow Lip Balm

This "intensely nourishing" lip balm comes in 13 different shades that deposit a deliciously sheer sheen of color to the lips that looks stunning alone or on top of lipstick. And the best part? A tube is only $10.

Cabot Creamery Salty & Sweet Gift Box

Satisfy her cravings for both salty and sweet with this super snacky gift box filled with chocolates, salted maple crackers, raspberry jam, and a delicious mix of Cabot Creamery cheeses! With this gift, mom scores a cheese knife and a cutting board, too, for all future cheese board sharing.

Hello Adorn Tiny Links Necklace

This delicate necklace design can be representative of you and your mom's special bond, or it can simply serve as an adorable everyday piece for her collection! You can snag it either in sterling silver or a 14K gold fill material, so no mom's metal preference is left out.

Polaroid Snap Instant Digital Camera

For the mom who's always behind the camera (AKA all of us), this Polaroid camera delivers instant prints of her fave memories, places, and people. It'll give her a nice dose of nostalgia, too!

Nostalgia Eau De Parfum

The light white lily scent of this perfume is perfect for spring and summertime, but better yet, it'll make mom think of you every single time she spritzes it on.

Athleta Excursion Waistbag

This versatile everyday sling bag helps her keep her essentials in check with this convenient pockets, a comfy strap, and a cozy mesh material that ensures breathability in each and every wear.