Hey, Kristin here, Head of Video at Brit + Co. I’m usually behind-the-scenes making moving pictures and imagining up new video concepts with our growing team (BTW, we’re hiring)! Today, I’m writing my first post because I have some exciting news to share. I’m secretly hoping you have confetti poppers and a big bowl of popcorn — tell me you do — because I’m ready for us to celebrate and, possibly, binge watch.
For several months, our team has been working at Brit + Co Studios to develop a slate of original video content. Today, we’re introducing four new shows, and this is only the tip of the iceberg for what’s to come in 2016.
Guess what? There’s more! Drumroll . . .
Introducing the new Brit + Co video hub! Now, you can make one pitstop to peruse our latest programming. Side note: For those of you who like to get your dose of Brit + Co on Facebook and YouTube, expect a regular drip of all of our new stuff there too.
Now for the scoop on our lineup:
Make it Happen
Make it Happen is an intimate docu-style profile series that explores the lives of creatively courageous women from all walks of life who have taken big leaps — sometimes with great hesitation, sometimes with great optimism — to realize their dreams. Over the next four weeks, the first four episodes will roll out to mark the beginning of a Brit + Co anthem collection that broadly examines what kind of chutzpah it really takes to make your “it” happen. Prepare to be inspired! Personally, I’m most proud of how this collection will peel back our layers as a brand to reveal the Brit + Co ethos and eros in a thoughtful, genuine way, all through the voices of our creative community.
Episode 1: Meet Sophia Amoruso, the OG #girlboss, the nasty gal of Nasty Gal. It takes a special woman to turn a passion for thrifting into an edgy fashion empire, but she’s definitely making it happen!
Episode 2: Meet Kina Grannis, a singer/songwriter who originally questioned her own talents but found stardom after toiling over a creative project that eventually ignited YouTube. Nothing is impossible!
Episode 3: Meet MissMe, a street artist who left her plush life in advertising to uncover personal truth at whatever cost. If you thought you couldn’t quit your day job to pursue your art, you were wrong.
Episode 4: Meet Nina Tandon, a scientist who is blazing big paths by using human cells to grow bone. You heard it here first, this girl is a game changer for the future of science. More girl scientists, please!
The How To Video Series
The How To is a regular dose of DIY fun. This is a colorful, quirky hands-only edutainment show that will unlock your creativity, literally. In each episode, we’ll show you how to make something new in less than a minute. Here’s the ultra cool part: Every project is doable in under thirty minutes. So, hey, busy girl, now there are no excuses. Creative workouts every day! Gym, creativity, laundry (#GCL? lol). Just do it!
The What What
The What What is a rundown on what we’re into each week. This is a video that had to happen. What took us so long??? In less than a minute, we’ll share our top five need-to-knows across categories like style, pop culture, creativity and, of course, girl power. Keep your eyes peeled for it on Facebook!
If you’re looking for recommendations on how to kick off this viewing party with a bang, I’d recommend queuing up Give It a Week, the newest of our iconic #IAMCREATIVE videos. This is actually the second installment in a semi-annual special series. It’s pretty rad. Basically, our team conducts real-world social-psych experiments that immerse women in unique creative experiences, just to see what happens. In case you’re wondering, yasss, it’s super fun for our team to produce these. The debut episode, Born Creative, placed adults and children in the same room to explore what really happens to our creativity as we grow up. This time around, we surprised self-professed “uncreative” women with a box of art supplies and asked them to spend one uninterrupted hour playing every day for a week. The results will surprise you! Tissues optional. It may make you cry. Don’t say I didn’t warn you.
A little (but BIG) reminder: Brit + Co Studios will continue to pump out more of the online classes you love. We’re laser focused on growing a highly-curated portfolio of fun, approachable skills-based classes. Last year, we hit the ground running with this. Since then, we’ve partnered with expert instructors from around the country to develop dozens of 101 classes like calligraphy, watercolor, HTML and photography. This summer, we started building a dedicated team to grow this operation even further. By early 2016 we’ll have 50 classes available here in our shop. Woot! (P.S. There might be some extra special launches on the way).
I’m proud of how far we’ve come and so stoked for all that’s in store. Here’s to experimenting with new stuff! Starting now, your job is to help us understand what resonates most with you. We can’t wait for your feedback. Give us the real talk. That’s what’s going to help us move you toward a more creative — and ultimately rewarding — life.
Share your feedback with us below! What do you want to see more of? What is your favorite episode so far?