Just when you thought you鈥檇 heard it all, the beauty world comes up with something you never knew you always needed. In response to more and more women feeling the pressure to have their butts in聽fighting shape come swimsuit season, doctors have turned to one unconventional treatment to solve their saggy bottom woes 鈥 booty facial.

Matthew Schulman, a New York-based board-certified plastic surgeon, developed the first medical grade, non-invasive treatment聽to help聽get your buttocks聽photo-ready just in time for your聽vacay. Since its inception, there鈥檚 been a large spike in the treatment鈥檚 popularity (about ten requests per week, and that doubles as summer approaches). Surprisingly,聽the spa-like experience appeals to a wider range of women than one would think. 鈥淲e聽see women with perfectly shaped, round backsides, but with skin that had color irregularity, cellulite, and pimples,鈥 he notes.

It鈥檚 not just Schulman that鈥檚 seeing a rise in booty treatments.聽Daniel Barrett聽of Barrett Plastic Surgery says, 鈥淲ith bikini season聽approaching, people are paying attention to the appearance of their behinds聽just as much as their face, if not more.鈥 Even high-profile clients are craving a grade-A tush. According to聽Joshua Ross, founder of SkinLab,聽鈥渘on-invasive beauty procedures for the booty, such as聽body contouring treatments,聽are becoming more popular with celebrity clients because they provide natural results and require no downtime.鈥

So how does it work? The Tip Top Tush Booty Facial by Dr. Schulman, for example, is designed to improve the appearance, texture, and overall health of your聽skin back there聽courtesy of traditional facial treatments. Each 45-minute treatment begins with a full skin analysis to inform a customized plan. The doctor uses a聽gentle cleanser and follows up with a diamond-tipped microdermabrasion treatment to exfoliate the outer layers of skin and remove surface imperfections.

Next, Schulman customizes the聽experience for each client with a combination of his three booty-enhancing treatments: a chemical peel for breakouts, a laser for irregular pigmentation and blood vessels, or a dermaplane treatment if peach fuzz on your bottom is a concern. To finish, all his clients receive a moisturizing and calming masque that restores, moisturizes, and helps recovery in the treated area.

Though patients can experience some mild redness for a few hours to a day after the appointment, more firm, clear, and smooth buttocks can be seen in a matter of days. Depending on each specific client鈥檚 needs, the聽service can cost between $300 to $500, and Schulman recommends that multiple聽sessions are completed in order to get a 鈥渢ip-top聽tush.鈥

(Photos via JOERG KOCH/AFP/Getty Images, Getty)聽

Tweet us your favorite new beauty treatment聽@BritandCo!