Just when you thought you’d heard it all, the beauty world comes up with something you never knew you always needed. In response to more and more women feeling the pressure to have their butts in fighting shape come swimsuit season, doctors have turned to one unconventional treatment to solve their saggy bottom woes — booty facial.

Matthew Schulman, a New York-based board-certified plastic surgeon, developed the first medical grade, non-invasive treatment to help get your buttocks photo-ready just in time for your vacay. Since its inception, there’s been a large spike in the treatment’s popularity (about ten requests per week, and that doubles as summer approaches). Surprisingly, the spa-like experience appeals to a wider range of women than one would think. “We see women with perfectly shaped, round backsides, but with skin that had color irregularity, cellulite, and pimples,” he notes.

It’s not just Schulman that’s seeing a rise in booty treatments. Daniel Barrett of Barrett Plastic Surgery says, “With bikini season approaching, people are paying attention to the appearance of their behinds just as much as their face, if not more.” Even high-profile clients are craving a grade-A tush. According to Joshua Ross, founder of SkinLab, “non-invasive beauty procedures for the booty, such as body contouring treatments, are becoming more popular with celebrity clients because they provide natural results and require no downtime.”

So how does it work? The Tip Top Tush Booty Facial by Dr. Schulman, for example, is designed to improve the appearance, texture, and overall health of your skin back there courtesy of traditional facial treatments. Each 45-minute treatment begins with a full skin analysis to inform a customized plan. The doctor uses a gentle cleanser and follows up with a diamond-tipped microdermabrasion treatment to exfoliate the outer layers of skin and remove surface imperfections.

Next, Schulman customizes the experience for each client with a combination of his three booty-enhancing treatments: a chemical peel for breakouts, a laser for irregular pigmentation and blood vessels, or a dermaplane treatment if peach fuzz on your bottom is a concern. To finish, all his clients receive a moisturizing and calming masque that restores, moisturizes, and helps recovery in the treated area.

Though patients can experience some mild redness for a few hours to a day after the appointment, more firm, clear, and smooth buttocks can be seen in a matter of days. Depending on each specific client’s needs, the service can cost between $300 to $500, and Schulman recommends that multiple sessions are completed in order to get a “tip-top tush.”

(Photos via JOERG KOCH/AFP/Getty Images, Getty)

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