We previously thought the biggest midday meal-based news this week would be Starbucks’ new brunch menu, but now we have a seriously yummy competitor. There are plenty of ways to enjoy classic candy corn, like in delicious desserts or just by the handful. But the folks over at Brach’s had something else in mind: brunch-flavored candy corn. Oh yeah!

Brunch-Flavored Candy Corn

The maker of your fave Halloween treat, Brach’s, is releasing a new flavor this fall with a limited release that will only be available at Target. Including three flavors — French toast and maple syrup, waffles and strawberry as well as chocolate chips and pancakes — all the goodness is mixed in together for $3 per bag.

Brunch-Flavored Candy Corn

Not necessarily the prettiest pick when it comes to treats (really, if you didn’t know what foods they are supposed to mimic, you might be a little hesitant to try), what really matters is the flavor, and apparently these are totally on-point taste-wise.

So the next time someone tries to shame you for having candy pre-lunch, just whip out a bag of totally appropriate brunch-flavored candy corn.

Would you love to try brunch-flavored candy corn or is it just not your thing? Tweet us @BritandCo!

(h/t Pop Sugar; photos via Brach’s)