Sometimes it’s kind of astonishing just how much we can accomplish with technology. Case in point? Facebook’s latest way of putting the social network to good use: automatic AMBER Alerts on everyone’s news feeds.

As part of a partnership with the National Center of Missing and Exploited Children, Facebook will now send AMBER Alerts to the mobile and online community to help find missing children. The new initiative will deliver Alerts to your feeds in the targeted search area after a child has been reported abducted or missing.


The Alerts will include photographs and other details about the missing child, appearing both on users’ computers and desktops. They can then share the alert with friends and connections to spread the word, even sharing the National Center’s missing child poster, which always has the most recent and relevant information.

This initiative is the first of its kind, but it’s not the first time people have used Facebook to save abducted children. For years people have posted news articles and appeals about missing children. In some cases, people have taken action, resulting in the safe return of the child.


More than 725 children have been recovered through the AMBER Alert program since its launch in 1996. We have to give major kudos to Facebook for taking it into the digital age.

What are your thoughts on this new notification system? Are you a fan of this new initiative? Tell us in the comments below.