Our Facebook feeds have become a primary way of staying informed聽with 30 percent of adults getting their news from Facebook alone聽鈥 but how many times has a headline caught your eye, you鈥檝e clicked聽into the piece and the page took聽so long to load, you lost聽interest? Facebook aims to solve that issue with Instant Articles, which load 10聽times faster than external links.

The social media/tech giant聽first introduced聽Instant Articles back in May of 2015 into our iOS News Feeds, but only a small percentage of iPhone聽users received the feature. Two weeks ago on October 20, they rolled out the feature to all iOS users. Hooray!聽Currently, Android users have a public beta version, but will have to wait on the public release.

BERLIN, GERMANY - SEPTEMBER 17: German politician Christian Lindner of the FDP political party uses an Apple iPhone as he attends the Walther Rathenau Award ceremony on September 17, 2015 in Berlin, Germany. The award is in recognition of foreign policy achievements and Queen Rania's efforts on behalf of refugees and children. (Photo by Sean Gallup/Getty Images)

The difference between Instant Articles and news that鈥檚 shared by the publication on their individual pages is that Instant Articles are hosted on Facebook鈥檚 own servers, thus the faster load time.聽These articles also load faster because they cut out advertising and tracking code built into most聽sites, so no annoying pop-up ads when you click in. And good news for publishers 鈥 views on Facebook still count as views toward meeting your goals. YAAAS.

Instant Articles taps into聽聽a slew of interactivity tools as well. With it, you can zoom into photos and maps in the article聽with just the tilt of the phone because it takes advantage of the iPhone鈥檚 own聽built-in accelerometer. You also get audio captions and the ability to comment on individual lines within the post 鈥 pretty cool, eh?


Many of the biggest publishers on the Internet, like TIME, Variety, Entertainment Weekly, Mashable, The Verge聽and more,聽including yours truly, will be聽participating.

Next time you鈥檙e scrolling through your iPhone, take note of the links in your Feed that have a little lightning icon (those are Instant Articles). Click in and let us know what you think!

Will you be trying out Facebook鈥檚 Instant Articles? Tell us in the comments below!

(h/t Neurogadget, photo via Sean Gallup/Getty + Facebook)