The body positivity movement continues, and France is leading the charge. Last year the country passed legislation to bar any models who were underweight from participating in shows, and now they’re introducing a new law that regulates how companies can use Photoshop in campaigns.

PARIS, FRANCE - OCTOBER 01: Top Model Barbara Palvin is seen during a photoshoot on the champs Elysees on October 1, 2017 in Paris, France. (Photo by Pierre Suu/GC Images )

Starting October 8, French ads that have been digitally altered to make the models appear thinner will now display the words “Photographie retouchée,” which means “edited photograph.” The penalty for failing to include the disclaimer will be €37,500 ($44,102) or 30 percent of the cost of creating the ad, according to BBC.

NANTES, LOIRE ATLANTIQUE, BRITTANY, FRANCE - 2016/08/10: Young pretty woman wearing headphones and looking to mobile phone while walking on a street passing by advertising. (Photo by Raquel Maria Carbonell Pagola/LightRocket via Getty Images)

The decision to differentiate doctored images from undoctored comes as France’s health ministry reported that 600,000 of its citizens are struggling with anorexia. Former health minister Marisol Touraine, who originally introduced the law, explained to the Telegraph that the law was created “to avoid promoting inaccessible ideals of beauty and to prevent anorexia among young people.”

What do you think of France’s new Photoshop law? Tell us @BritandCo!

(Photos via Pierre Suu/GC Images, Raquel Maria Carbonell Pagola/LightRocket via Getty)