There’s nothing less stylish than the image of a dirty diaper. Luckily, as any fashionable momma knows, there are plenty of ways to disguise your changing cargo with a less-than-obvious diaper bag. Cult-favorite brand, Freshly Picked, known for its impressive range of vegan leather baby shoes (celebs can’t seem to get enough of those adorable little moccasins!) has just made it even easier, however, with its very own, next-level take on diaper-bag chic, aptly dubbed The Diaper Bag.
Better still? You can be one of the first people to own it when you pre-order it ahead of its November release on Kickstarter for $175.
“We decided to launch our Diaper Bag via Kickstarter because we want to give our Freshly Picked customers the opportunity to be part of the next product we release, from beginning to end,” Susan Petersen, founder and CEO of Freshly Picked said in a statement.
The covetable vegan leather masterpiece isn’t just easy on the eyes, either. “We started by interviewing hundreds of real moms about what they needed in a diaper bag, and designed the perfect bag based on what we heard. By doing a Kickstarter, it allows our customers the chance to be involved in the production process, and get it first — so they can be there every step of the way.”
For starters, mommies-on-the-go can wear the design in a multitude of ways, from a backpack, to a purse, or even a crossbody that will ensure that your hands are always at the ready. It also features stylish but durable metal zippers and feet to “make sure it never touches the ground.”
There’s plenty of pockets and cupholder sides to boot, so moms can use Freshly Picked’s new offering both on and off diaper-duty.
Um, where do we sign up? Oh yes, right here, along with the line’s other mega-fans, who’ve already pledged $92,971 of the company’s $25,000 goal. Yowza!
So, who’s buying the bag? Tell us @BritandCo.
(Photo via Freshly Picked)