There are a lot of reasons to love the trend that is the designer-department-store collab. At already-favorite shopping spots like H&M or Target, the lines are more affordable, attainable and offer super wearable options from high-end designers we’re typically only able to swoon over from afar. The latest designer collab from Kohl’s is also already celebrity-approved.


Kohl’s will debut a line in mid-April with designer Reed Krakoff called the Reed Collection. The line will feature dip-dyed items, stripes on stripes on stripes and color blocking galore — three design methods we can totally get behind. Reed used to be the executive creative director at Coach, so he’s well-versed in all things women’s fashion — which is why his collection of women’s wear and handbags will prob knock your socks off.

The prices are reasonable too, with items ranging from $15 — $129, so you can afford to stock up on pieces you *can’t live without*. Oh, and if you’re a fan of Reese Witherspoon’s style, this line might be for you: She’s a loyal, happy customer of Reed and loves his classically chic handbags. Is it April yet?!

What’s your favorite designer-department-store collab? Share your thoughts in the comments below.

(h/t WWD; photo via @kohlscampus)