Kylie Jenner Is Catching Major Heat from Fans Outraged Over the Price of Her Makeup Brush Set
Fans are normally elated any time one of the Kardashian sisters releases a new makeup product — Kim Kardashian West’s new Crystal Gardenia fragrances, for instance, made $10 million in their first day of sales alone. But Kylie Jenner’s latest beauty offering has the internet up in arms.
The youngest KarJenner sis’s company, Kylie Cosmetics, unveiled a holiday surprise for customers last night when it announced the launch of a new set of “Silver Series” luxury cosmetics brushes set to launch on December 13.
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Consisting of everything from face brushes to blending tools, the 16-piece set also comes with a silver roll-up carrier as favored by the makeup mogul herself.
The only problem? The full grouping will set you back $360. Ouch! While the brushes will be also be sold individually, ranging from $16 for an angled blending brush to $48 for a large powder brush, you would ultimately end up paying more than you would for the set, with the total for the entire set equaling out to $378.
Fans were upset over what they deemed the ridiculously high price tags, taking to Twitter to sound off en masse.
goodnight to everyone except kylie jenner and anyone who bought her $360 brushes bc that's utter Nonsense
— Meg (@garbage__queen) December 8, 2017
HELLO! If I ever spend $360 for brushes they damn sure won't have Kylie Jenner etched onto the side of them. pic.twitter.com/GS236yxGWT
— Tasha James (@theglossier) December 8, 2017
kylie jenner tryna sell $2 home depot paint brushes for $20 https://t.co/Bl8fNGAjrX
— LIL PHAG (@elijahdaniel) December 8, 2017
this was literally kylie jenner determining the prices of her new brushes lmaoooo pic.twitter.com/DsR4RxbakH
— camille (@mmmmatasovsky) December 8, 2017
hahahaha kylie jenner chagrin $360 for 16 makeup brushes is actually the most ridic thing i’ve seen all year, especially when they look cheap af
— lauren voyce (@xlaurenvoyce) December 8, 2017
Biggest scam of 2k17: Kylie Jenner tryna sell 16 Wet ‘N Wild brushes for $360
— britt (@whaddupbritt) December 8, 2017
$360 for Kylie Jenner’s makeup brushes?…. three.. hundred..sixty..dollars… ?
— michæla • shorey (@Michaela10_22) December 8, 2017
Okay I normally support you and your makeup but these prices for your brushes are OUTRAGEOUS. Just because you're "Kylie Jenner" doesn't mean you can charge an arm and a leg for makeup brushes.
— Kierra Rose (@KierraMikalah) December 8, 2017
There were some, however, who came to her defense, noting that most high-end makeup brushes are available at a similar price point.
Why are people losing their shit about Kylie Jenner’s 17 piece brush set being $360 ? That’s approximately $21 a brush. Sephora and other high end brands sell brushes for a similar price & Kylie Cosmetics has always advertised itself as a high end brand.
— Mariam Diamond (@MariamDiamond) December 8, 2017
Okay to everyone hating on Kylie Jenner’s new brush collection; it’s $360 for 16 brushes. That averages $22.50 a brush. Eye brushes range from around $15-25 and face brushes $30-45. So what if she’s pricing on the higher side? Don’t like it then stick with your $6 ELF brushes.
— codie nicole 🎄 🎁 (@codieegirl) December 8, 2017
People are making such a big deal about @KylieJenner and her new brushes. If you don’t like them or the price.. don’t buy them. Saves more for us.
— Olivia ❄️🧡 (@Icancareeless) December 8, 2017
Would you pay $360 for a set of 16 brushes? Share with us over @BritandCo.
(Photo via Ethan Miller/Getty)