Get to Know Lauren Hom: Designer, Letterer and Burger Enthusiast
If you’ve ever searched the internet for lettering inspo, you’ve probably seen Lauren Hom’s work. Her California-based design studio, Hom Sweet Hom, has done work for clients such as Starbucks and Google, and has a new exclusive collection with Studio Ink. She is also well known for her beautifully lettered “Daily Dishonesty” sayings and making money off her ex-boyfriend’s tears. Still not convinced of how cool Lauren is? Get this: Her life motto is “Work hard, snack often.” If those aren’t true pearls of wisdom, I don’t know what are.
Read on to learn about her love for burgers and baking, why she’s been wearing the same Halloween costume for seven years and about her journey to running a successful freelance business.
Lauren recently teamed up with Studio INK to create a line of beautiful, colorful, quirky greeting cards. In true Lauren Hom fashion, her cards are super relatable and speak the truth (i.e. “Birthday Calories Don’t Count”).
And now, for our chat with Lauren.
Where are you based?
Traveling around the world for a year right now. Previous home base was Brooklyn, New York.
What inspires you? Why do you love to design, create and make?
I’m inspired by life — from inside jokes with friends to exploring new cities and cultures, my work is mostly inspired by my experiences. Aesthetically, I’m inspired by the colors, patterns, textures and signage of all the places I travel to.
I’ve always loved to make things with my hands. Whether it’s baking a cake or painting a mural, I really enjoy making something out of nothing. Sometimes I’ll step back from something I’ve drawn or painted and think, “Whoa, did that really just come out of my hands?” It’s a great feeling, and I think this feeling is what keeps me moving forward.
What’s one piece of advice you’d share with other makers?
Never stop making!
Tell us how technology has changed and supported what you do.
I love the speed, precision and efficiency that technology gives me. All of my work starts out on paper with pencil and ink, and then with the help of a scanner, Photoshop and a tablet, I can edit, color, rotate and paint my letters any way I want to. 50 years ago, I would’ve had to do all of it by hand. It’s really incredible.
How do you get into the creative flow? How does it feel?
A good workflow is my happy place. Everything falls into place and I go into a sort of happy trance. I find that I get into the creative flow by writing down ideas as soon as they come to me. There’s something magical about the birth of an idea — the thought that I could’ve just come up with something that has never crossed anyone else’s mind is so exhilarating. Writing things down (on paper, in my phone notepad, etc.) as soon as they come to mind is definitely a catalyst to my creative flow.
Oh, and having a few really good go-to playlists is key when I’m in a drawing groove. Having to stop and change songs is super disruptive.
What is the story of how you got to where you are today?
When I was 18, I moved to New York City to attend the advertising program at School of Visual Arts. After graduation, I landed my dream job at a big advertising agency but burnt out within a year. Luckily, I had been working on illustration passion projects on the side, so I had enough confidence to leave my full-time job and begin freelancing. Leaving the comfort of my nine-to-five job was scary, but when I put myself in a sink or swim situation, I worked harder because there was more to lose.
What other makers inspire you?
These amazing ladies making unique things:
What is the weirdest, most unusual or worst job you’ve ever had?
In college, I designed characters for a Facebook game that was like Farmville for stoners.
What other things do you love to make?
I hand-sewed this sexy cheeseburger + fries Halloween costume that I am super proud of: I’ve worn it seven years in a row.
Which Lauren Hom for Studio INK card is your fave?Share with us on Instagram by using the hashtag #britstagram!
Styling: Irene Lee and Lindsay Saito
Photography: Chris Andre