So you’re building a solid brand identity and starting to think about how to take root online. Take it from someone who’s been there and done that: There’s more to it than setting up your dot-com and waiting for the customers to roll in. That “someone” is artist, designer and entrepreneur Caroline Winegeart. In three years, she’s built an audience of zero into over 12,000 subscribers and six figures in revenue, and now helps creative entrepreneurs like yourself to enjoy the freedom of owning a business that allows you to be completely you. Her online class, Build Your Digital Brand, is now part of our business track and available in the B+C Classroom!
Three years ago, Caroline left her job in corporate advertising to venture out as a brand designer. She knows first-hand not just how daunting it is to start an online business from scratch, but also the importance of good online branding. In August 2013, she created a simple portfolio website and waited for the project requests to come pouring in. Except… they didn’t. In fact, her business went pretty much unnoticed the first few months after she launched.
“For months I struggled to get things off the ground, until I realized that I wasn’t doing a great job of communicating what set me apart to the world,” she said. “I was saying what I could DO, but not what I was about.”
Enter: branding. A few months after launch, she rebranded her business, and within two months, she’s on the front page of the business section of the Wall Street Journal. How? Well, you’ll just have to take the class to find out. ;)
Her class will walk you through every step in the process of creating an online brand and establishing yourself online. She’ll help you uncover your brand foundation — like your ideal audience and brand mission — and help you create attention-grabbing visuals. Finally, she’ll talk about how to get your brand online by creating a website and some basic tips for building a social media following. She’s even created a handy-dandy class workbook with guiding questions to help you build your brand, one step at a time.
DON’T expect: any hard-core coding or web building.
DO expect: to walk away with an authentic online brand that looks and feels just like you — because, well, it is.
Here’s the breakdown:
- Understand branding basics
- Communicate effectively with your ideal audience
- Nail down a brand mission
- Align your brand tone to your business objectives
- Set your tone with fonts, colors and a logo
- Create a simple custom website in WordPress or Squarespace
- Nail your content strategy
- Promote your new brand on social media
Ready to roll? Buy Caroline’s Build Your Digital Brand Online Class today! In case you aren’t familiar with how our classes work: Once you buy it, it’s yours forever. That means you can watch at your own pace and reference it whenever you need a refresher.
Not ready to take the plunge quite yet? Try out one of our FREE classes!