Lively rocked the undergarment world as we knew it with the launch of its body positive lingerie back in 2016, and now, the “leisurée” brand is gearing up to conquer a NEW industry: beauty. On the heels of National Fragrance Day, the company has made the exciting announcement that it’s launching its first-ever scent!
That’s right! The same brand that makes your super-soft skivvies and swimwear has concocted a signature scent aptly titled Jasmine. Sea. Sun ($55), the that’s sure to smell every bit as amazing as it looks, since the Lively team tested more than 100 fragrances in pursuit of the perfect blend of aromas.
As Lively’s founder and CEO explained to Refinery 29, “It was always going to be much more than bras and undies. I always knew we were going to expand into other places.”
The result? A spring-break worthy scent with hints of jasmine petals (all the better to convey what the brand describes as “spiritual serenity”), sea salt, sandalwood and crispy pear, that will have you feeling like you’re en route to Capri — even when you’re chained to your desk.
“We wanted a scent that can remind you of how badass you are, but act like a second layer of skin,” Grant told the outlet. “It should enhance and help bring out your best self.”
As with the rest of the brand’s line, you’ll also FEEL good while wearing it, since it’s paraben and phthalate-free, with no testing on animals.
Grab your sun in a bottle on Lively’s website, available now.
Are you excited to try Lively’s new fragrance? Tell us @BritandCo!
(Photo via Lively)