Macy’s is clearly taking diversity very seriously. In a move that’s unprecedented for a major US retailer, the iconic store has partnered with an Islamic fashion brand to create a clothing collection dedicated to modest dressing. Starting February 15, Macys.com will feature Verona Collection, “a curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans, pants, and hijabs in a variety of colors and fabrics,” according to a statement from the brand.
Verona Collection is a result of The Workshop at Macy’s, a business development program launched by the retailer to mentor and foster growth in minority- and women-owned brands. The line was first born in 2015, out of founder Lisa Vogl’s struggle to find stylish, modest clothing that was also affordable. With a background in fashion photography, Islam convert Vogl thought she had an eye for what women want — and she was right. The business quickly grew and orders poured in. Once the line was selected for the Workshop program, Macy’s was able to see firsthand what Vogl had tapped into, and now, they’re ready to take the collection to the next level.
“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.”
With prices ranging from $12.95 to $84.95, this line is set to make a lot of Muslim (and non-Muslim women) — and their wallets — very happy. And Macy’s? Well, they’re set to make inclusive retail history.
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(Photos via Macy’s)