Macy鈥檚 is clearly taking diversity very seriously. In a move that鈥檚 unprecedented for a major US retailer, the iconic store has partnered with an Islamic fashion brand to create a clothing collection dedicated to modest dressing. Starting February 15, Macys.com will feature Verona Collection, 鈥渁 curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans, pants, and hijabs in a variety of colors and fabrics,鈥 according to a statement from the brand.

Verona Collection is a result of The Workshop at Macy鈥檚, a business development program launched by the retailer to mentor and foster growth in minority- and women-owned brands. The line was first born in 2015, out of founder Lisa Vogl鈥檚 struggle to find stylish, modest clothing that was also affordable. With a background in fashion photography, Islam convert Vogl thought she had an eye for what women want 鈥 and she was right. The business quickly grew and orders poured in. Once the line was selected for the Workshop program, Macy鈥檚 was able to see firsthand what Vogl had tapped into, and now, they鈥檙e ready to take the collection to the next level.

鈥淭hrough The Workshop at Macy鈥檚, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,鈥 said Cassandra Jones, senior vice president of Macy鈥檚 Fashion. 鈥淰erona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.鈥

With prices ranging from $12.95 to $84.95, this line is set to make a lot of Muslim (and non-Muslim women) 鈥 and their wallets 鈥 very happy. And Macy鈥檚? Well, they鈥檙e set to make inclusive retail history.

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(Photos via Macy鈥檚)