You’ll Now Be Able to Shop Korean Beauty at This Surprising Store
2015 has been a huge year for Korean beauty. We’ve seen Korean-inspired trends like sheet masks totally take off in the US, while some mainstream makeup brands have added buzzed-about products like cushion compacts to their lineup, taking a nod from their popularity overseas. It’s not super easy to find legit Korean makeup, though — it’s one of those things where you feel lucky if you happen to stumble upon a place that sells it (Sephora’s new San Francisco store has a dedicated Korean beauty section, FYI, and Urban Outfitters has been slinging cute af K-beauty finds for some time now). Thankfully, a major department store is about to make it a whole lot easier to score totally legit Korean beauty products in the US.
Macy’s is launching its first *in-store* Korean beauty shop next week in Queens, New York. Peach & Lily, a popular Korean ecommerce beauty brand, is the debut “shop-in-shop” for Macy’s, allowing shoppers to snag the latest and greatest in Korean skincare and makeup while learning about why these trends and products have garnered such a following in the US.
Beauty coaches will be available to help customers with high-tech skin evaluations (sign us up, plz) and customized product recommendations. The best part of this is that these coaches will actually follow up with their customers to make sure their new regimens are working well (and if they’re not, they’ll offer advice to address any concerns). It’s like having an on-call beauty bestie whose main priority is making sure you look your best. Excuse us while we wish the B + C HQ was in New York…