Drugstore beauty brands are a great place to shop makeup basics, but they can fall short when it comes to trendier shades and products. Want a not-so-normal blue lipstick like Kylie Jenner? Skip the drugstore. A runway-approved eyeshadow shade? Maybe check Sephora. Want a truly unique + eye-catching colorful eyeliner? Try an indie brand. This leaves you either shelling out some serious cash or settling. But one go-to drugstore brand hopes to change all that, and in a big (bold!) way, with the soon-to-be-released Maybelline Color Sensational Loaded Bolds lipstick collection.


First teased during NYFW, Maybelline’s upcoming release is a 20-lipstick collection that will add some much-coveted vivid shades to their, and your, lipstick rainbow. In addition to a great selection of nudes for ALL skin tones (!!!), wines, berries and oranges, the Loaded Bolds collection will also include purples and blues as well as black, white and greige lipsticks. All the shades you need to go vibrant, moody or somewhere in between.


The lipsticks are also totally blendable and mixable, so you can create shades of your own or use them for cool and on-trend ombré lips. The best part? They’re set to retail for a cool $7.49.


Set your calendar alerts: The collection drops in July.

What shade is on your to-buy list? Tweet us @BritandCo!

(h/t Beauty Geeks. Photos via Maybelline New York + @maybelline)