On Wednesday, fans of the online clothing store Revolve were shocked to find a sweatshirt in the brand鈥檚 new fall lineup that read: 鈥淏eing fat is not beautiful it鈥檚 an excuse.鈥

Many on Twitter were aghast at the beige sweatshirt and its statement, including plus model and advocate Felicity Hayward, who tweeted: 鈥淎 charity jumper at 拢162, using very small models to promote fatphobic quotes, it鈥檚 very messy.鈥

Of course, seeing a sweatshirt that describes fat women鈥檚 bodies as an 鈥渆xcuse鈥 doesn鈥檛 exactly send warm and fuzzy feelings, no matter the context. But California brand LPA 鈥 the makers of the sweatshirt in question 鈥 had a much more inclusive and supportive idea in mind when designing this and other clothing that was to be sold online at parent company Revolve.

Simone Kuhfal, a spokesperson for Revolve, told us that the image was released on Revolve.com prematurely and was actually supposed to be shown as part of a much larger anti-bullying campaign.

鈥淭he capsule collection 鈥 originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse, and Paloma Elsesser 鈥 was set to debut tomorrow (Thursday) as a direct commentary on the modern day 鈥榥ormality鈥 of cyber-bullying and the shared desire to create a community for those most affected by the epidemic,鈥 she told Brit + Co late on Wednesday via email.

The email continued: 鈥淧roceeds were set to benefit 鈥Girls Write Now,鈥 a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing.鈥

Kuhfal also apologized for releasing an image of a model whose physique is not 鈥渞eflective of the piece鈥檚 commentary on body positivity.鈥 She added that 鈥渨e at Revolve sincerely apologize鈥 to the women involved in the concept, and let us know that Revolve pulled the entire collection off its website.

In order to make amends, Revolve has committed to making good on their charitable donation. 鈥淲e are proud to donate $20,000 to 鈥楪irls Write Now鈥 in the hopes that those who need it can still benefit from what was to be a meaningful, insightful, and impactful collaboration by LPA,鈥 Kuhfal told us.

Dunham responded to the backlash this morning, taking to her Instagram to address the collection and distance herself from Revolve鈥檚 handling of the situation.

鈥淔or months I鈥檝e been working on a collaboration with LPA through parent company Revolve 鈥 sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse,鈥 she captioned a pic of Renaissance women鈥檚 full figures in a painting.

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For months I鈥檝e been working on a collaboration with LPA through parent company @revolve - sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse. This is a cause very close to my heart and the proceeds were meant to benefit charities that help young women by empowering them to express themselves through writing and art. Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I cannot support this collaboration or lend my name to it in any way. I am deeply disappointed in @revolve鈥檚 handling of a sensitive topic and a collaboration rooted in reclaiming the words of internet trolls to celebrate the beauty in diversity and bodies and experiences that aren鈥檛 the industry norm. *** I鈥檇 like to especially extend my love and support to @palomija, whose quote was the first to be promoted and mangled. She鈥檚 a hero of mine. Like me, she gave her quote in good faith and shared her vulnerability in order to support arts education and to spread her message of empowerment, and she wasn鈥檛 consulted in the marketing. Not an ounce of negativity should be sent her way. *** My only goal on this planet is to empower women through art and dialogue. I鈥檓 grateful to every woman who shared a quote and so disappointed that our words were not honored. As a result, I will be making a donation to the charity of every woman鈥檚 choice who was wronged with me and I hope that @revolve will join me with a contribution of their own. *** P.S. This Rubens painting makes me happy because it鈥檚 about women joining in love, but he didn鈥檛 recognize diversity at all- he just loved curvy butts. Problematic fave.

A post shared by Lena Dunham (@lenadunham) on

鈥淭his is a cause very close to my heart and the proceeds were meant to benefit charities that help young women by empowering them to express themselves through writing and art. Without consulting me or any of the women involved, Revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.)鈥

Beyond frustrated, Dunham has removed her support from the collaboration, as well. 鈥淎s a result, I cannot support this collaboration or lend my name to it in any way. I am deeply disappointed in Revolve鈥檚 handling of a sensitive topic and a collaboration rooted in reclaiming the words of internet trolls to celebrate the beauty in diversity and bodies and experiences that aren鈥檛 the industry norm.鈥

Elsesser told fans via Instagram stories that she would respond today, writing, 鈥淚鈥檓 tired, triggered and still at a loss for words.鈥 Delevingne, Ratajkowski, and Waterhouse have not yet publicly responded to the controversy.

(Photo via Jamie McCarthy/Getty Images)