Whether it鈥檚 a fitness app that links to your Facebook and tells your friends how many miles you ran or an app that controls the music playing on your speakers while simultaneously tweeting your favorite songs, if it doesn鈥檛 have a social component, it鈥檚 hardly an app. And your contacts list is about to get on that social aspect too 鈥 with Rinbw.


Imagine if Snapchat and your status update聽had a baby. Can you picture it? That鈥檚 Rinbw. This phonebook, er, we mean 鈥渇un book,鈥 as the Rinbw developers like to call it, is an app that shows five-second-long, looped clips of a聽user鈥檚聽current situation. The idea stemmed from Rinbw鈥檚 CEO and founder Itay Adams鈥 11-year-old son. Adams鈥 son said he wanted to create an app that would easily allow his baby sister, who can鈥檛 read yet, to call their grandparents. Clearly, The Most Adorable Big Brother Award goes to this kid.


With Rinbw, you see what your bestie is up to before you give her or him a ring. All your friends with Rinbw can update their statuses by replacing their old clip with a new one. Like Snapchat, you鈥檒l never get to see the old clip once it鈥檚 gone. If you like it or want to let your friend know that you saw it, you can double tap their contact profile and 鈥淔ruit鈥 it. Fruiting a clip sends your friends a notification saying you saw their latest status. The Rinbw developers decided to use fruit because the whole team behind Rinbw is vegan.聽Cute idea.

Besides personalizing your phone book, Rinbw can be a useful tool to let your friends know what you鈥檙e up to. If you鈥檙e on your way into a big meeting, you can record yourself walking toward the conference room. That five-second clip will save you from your boss鈥檚 death glare if your friend happens to forget about your 鈥淢eeting in 10! Ttyl鈥 text.

Can鈥檛 wait to try Rinbw? You can download it on iOS for free and turn your phone book into a fun book!

Are you excited to make some fun Rinbw statuses or do you prefer the classic phonebook layout? Let us know in the comments!