For the last 20 years, we’ve been entering Sephora’s hallowed doors to stock up on our favorite beauty products, get makeup tips, and share insider know-how. Now, in celebration of its big two-decade anniversary, the retailer is inviting us all to experience “SEPHORiA” — an immersive two-day-long event of “psychical and digital” encounters.
On October 20-21, The Majestic Downtown in LA will play host to Sephora customers as the company invites its guests into interactive rooms featuring more than 50 of its most-loved brands for its House of Beauty-themed evening.
As Deborah Yeh, the senior vice-president of marketing and brand said in a press release, “At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty — from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level.”
From the sounds of things, you’ll be able to play with thousands of products, each one presented in a whole new way. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies,” Yeh explained.
The brand has already begun ramping up its promotion, teasing event details on its social media, and you can expect plenty more to come, with beauty influencers jumping on board to help spread the word — and share their beauty hacks with guests at the event.
Tickets, which will be available in different tiers, will be up for grabs on July 21 on SEPHORiA.com, with special advance ticket options for Sephora Beauty Insider Rouge and VIB Loyalty members.
We are already marking this down on our calendars!
Will you be attending Sephora’s massive beauty event? Roll call over @BritandCo.
(Photos via Sephora + Charley Gallay/Getty)