Alarms make waking up easy (RING RING!), especially when coupled with the fact that, you kind of have to. You know, to slay the day. But finding time to wind down for the night? THAT’S a challenge. In our ever expanding connected world, our reliance on smartphones to monitor everything from our homes, our cars and even our babies makes it a real task to tune out, turn off and drop out just like that. The Alarming Clock sets out to solve this modern dilemma with TWO alarms: one in the morning to get you out of bed, and one in the evening to signal that it’s time to unplug. And both are as gentle as a peck.

The dual alarm clock makes winding down at least a half hour before bed a priority, and although setting the night alarm might not feel second nature to you, it is to the device. See, when you set the alarm for the time you want to wake up, Alarming Clock automatically sets your evening alarm, setting you up for a successful eight whole hours of quality sleep. Eventually, you’ll learn to say no to your urge to squeeze in just one more episode of House of Cards (yes, you will), and your sleep cycle will thank you.

The Alarming Clock ain’t no one trick pony, though. Its other unique features were specifically plotted to ensure that you’re sleeping more soundly and consistently. The actual digital clock face is cleverly hidden on the bottom of the device — that way, you can’t watch the minutes tick away on your more restless nights. There’s no on/off button: A gentle tap on its angled top is enough to silence the handsome oak device.

Oh, and that poky little beak? (You HAVE to have noticed by now). That’s the actual alarm, which was designed to look and sound just like a woodpecker. Instead of ringing, it sounds by tapping against a second object. That not only makes a more gentle noise, but it allows for the signal to be customized. Against wood, the alarm really does sound like a drumming woodpecker, where as against metal, the result is a more traditional ringing sound. But the hands down coolest way to wake up with the Alarming Clock is by pairing it with a water filled tumblers. The peck actually changes pitch according to the fullness of the glass (nerd alert!). On days when you have no need for an alarm, just remove the beak from the body.

For those of you who forgo the power nap approach to getting a good night sleep, you can contribute to the Alarming Clock’s Kickstarter campaign if you want one on your nightstand as early as July. The cost, however, is only the actual alarming thing about the clock: It’s almost $300 USD for the “early bird” special, and about $350 (including international shipping) per piece after that. Ahh dang. Looks like our new sleep prep routine (setting an alarm to set two alarms?) will be a little less streamlined than we had originally hoped.

Would you splurge on the Alarming Clock? What gadgets help you improve your sleep routine? Tell us in the comments below.