Confession: We have a love/hate relationship with Uber. On the one hand, it鈥檚 super convenient, can help you find a date (when following these safety tips, of course) and has even been known to help us tap into our altruistic side (remember when it took care of our spring cleaning needs?). On the other, we couldn鈥檛 help but cringe when we found out our obsession with the ride share app could be costing us upwards of more than $1,000ouch.


Now, we鈥檙e learning about another potentially dark side of Uber: like the information it鈥檚 accumulating about us. According to the company鈥檚 head of economic research, Keith Chen, Uber has recently acquired several pieces of information about its users that, if used together, could potentially mean we鈥檇 be subject to some majorly unfair high prices.

During an episode of a recent The Hidden Brain podcast, Chen admitted that data about the battery life of users鈥 cell phones is collected to determine how the app will interact with 鈥渓ow power mode,鈥 a smartphone feature which automatically turns off or reduces aspects of your phone when your battery is low.


What鈥檚 more, Chen shared an interesting stat which found that 鈥渦sers will accept up to 9.9 times surge pricing鈥 if their phones are on the brink of battery death. Yikes!

Though Chen promised on behalf of the company 鈥渘ot to gouge users鈥 based on its collective finds, and called the stat a mere 鈥渋nteresting kind of psychological fact about human behavior,鈥 we鈥檝e gotta鈥 say: We鈥檙e not 1,000% comfortable with that.

Promise or no promise, we鈥檙e glad to know that the odds are (somewhat!) in our control 鈥 for the battery diligent among us, that is. At the very least, it鈥檚 definitely a good reminder to charge up before any trip we plan to take. We鈥檙e watching you, Uber!

What do you think of this latest Uber snafu? Tell us over @BritandCo!

(h/t Tech.Mich, photos via Uber and Getty)