It’s always fun to see drastic hair changes, like Zayn Malik going bald or Emily Ratajkowski’s dramatic lob. But part of the fun is watching the transformation happen, especially when it comes in the form of a viral haircut video. When you see it, you’ll understand why.

Emre Ayaksiz is an Istanbul-based, self-titled “hair designer” who cuts in a totally unique way for gorgeous results. It’s honestly pretty mesmerizing to watch.

Viral Haircut Result

In the video, which has been viewed over 1.2 million times, Ayaksiz starts by cutting a woman’s hair in a downward diagonal fashion using clippers. He then goes through, bending the hair this way and that and making tiny cuts to create texture and layers. Finally, he touches up the color. So what’s the result of this crazy-looking process? The perfect trendy shoulder-grazing wavy lob complete with blonde ombre and a woman who can’t seem to stop touching her revamped tresses.

What do you think of Emre Ayaksiz’s work? Tell us @BritandCo!

(Photos via Emre Ayaksiz/Instagram)