So you’ve set up your online store (or are at least in the process of doing so). But here’s the problem – no one knows about it yet! That’s where commerce marketing comes in — to make all your hard work worth it by getting your brand and products out into the world. Bringing people to your site and getting them to actually purchase can be an intimidating and complex process, but we’re here to break it down for you with five tips. And to help you get your site up and running in the first place, our friends at FedEx are sponsoring our brand new How to Create an Online Store Class so you can take it for FREE!
1. CHANNEL THE POWER OF SEO
SEO stands for Search Engine Optimization and is a valuable way to draw in new customers through Google search. Think about what words your customers might commonly search for and choose product names that lend themselves well to those words so people can find your products when they search for these same terms on Google.
2. STEP UP YOUR SOCIAL
Build engagement and interest in your brand on Instagram, Facebook, Pinterest, and/or Snapchat by posting beautiful photos not only of your product but also of your process, inspiration, etc. While this might not turn into immediate site visits, this will give your customers a good solid understanding of your brand’s personality and your products so that they feel connected and will remember you when they are ready to buy.
3. SEND OUT FUN + FREQUENT EMAILS
Your most valuable customers are those who have already bought from you or those who already know you. Building up your email list and sending out frequent emails is a great way to re-engage older customers and convert some new ones.
4. CREATE VALUABLE CONTENT
Create valuable content posts that address a common issue or problem for your customers. This will build trust, make you an authority on the subject and make your products a welcome solution. Think of the reasons you first started your company, where you were then versus where you are now and some of the struggles and successes you had along the way. Dig into your design process, where you gather inspiration and how your product comes to life. These are all fantastic sources of content to make your customers feel connected to you as well as your brand.
5. CONVERT WITH PROMOS
Consumers have come to expect regular promotions, so make sure to throw a discount their way for things like their first purchase, specific holidays, large orders, etc., and regain their interest throughout the year.
For a whole lot more info on getting your site up and running, make sure to check out our FREE How to Create an Online Store Class.
Sponsored by FedEx.
Author + Styling: Lee Schellenberger
Contributors: Lolly Dormindo, Alan Chan