How To Optimize Your Cash Flow As A Small Business Owner

Theresa Gonzalez
Oct 12, 2023
optimize cash flow

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Creativity drives our passion but optimizing cash flow is what makes a small business succeed. According to a U.S. Bank study, 82 percent of businesses fail because owners didn’t manage cash flow properly, or didn’t understand how cash flow works.

“Cash flow refers to the money going in and out of your business, including the cash that comes from sales, investments, and loans as well as the cash that goes out to pay expenses, suppliers, and lenders,” says Selfmade coach Bex Moxley in her workshop Optimizing Cash Flow as a Small Business Owner. “It is not your profit. It’s not about the value or worth of your business. It’s literally managing the day to day money aspect of your business.”

When Imani Schectman decided to leave her career in arts and education to become a full-time artist in New York City, she found it difficult to access startup resources and secure capital. “There was no centralized location, physically and virtually, where businesses could sell their products and services, access resources, and be a part of a supportive community,” she says.

Imani decided to build one herself. After a successful pop-up event connecting BIPOC artists and entrepreneurs, she found that she was on to something and launched Open Market in 2020. Open Market is a socially responsible marketplace that supports BIPOC creative founders, “making it easy for customers to find brands that align with the initiatives they care about, like social justice, equity, sustainability, and renewable wages,” says Imani.

Imani received an Office Depot OfficeMax scholarship to Selfmade to help her expand her community and grow Open Market. “I think it’s great to have one-on-one time with the Selfmade coaches and ask targeted questions to someone who has business knowledge,” she says. “I appreciate the vulnerability and transparency within the Selfmade community.”

Imani has the challenge of ensuring Open Market is successful while uplifting the more than 25 brands in her community. “I’ve had to be very scrappy and I’ve had to ask for things,” she says. Securing grants, getting involved in accelerators, and applying for scholarships like the Office Depot scholarship to Selfmade has helped her build her business sustainably.

“It’s important to me that Open Market is not about me getting rich quick,” says Imani. “It's really about the community. I want this to be a solution for business owners, especially founders of color, who generally don't have access to capital.”

Here are seven tips for optimizing your cash flow as a business owner:

1. Create a Cash Flow Statement: This financial statement tracks the movement of cash in and out of your business. “You don’t have to have big fancy spreadsheets like a massive company. You can make it small and usable for you,” says Moxley. Moxley suggests tracking monthly or quarterly. “This is about really staying on top of it. You may realize you don’t need some expenses, for example, subscriptions. It really helps to look at those costs.”

2. Make It Easier to Pay You: Make the most of cash flow management tools and digital payment systems that allows customers to make online payments easily, and offer incentives for paying early. Make sure to send invoices on time and follow up on overdue payments too.

3. Negotiate Payment Terms: Build relationships with suppliers and ask if longer payment terms are possible. Take advantage of vendor discounts for early payments too.

4. Avoid Overstocking and Understocking: Get a good sense of customer demand by tracking slow- and fast-moving inventory. You’ll reduce your carrying costs if your inventory is managed more accurately.

5. Keep Expenses Under Control: Regularly check in on your business expenses and find areas where you can reduce costs without skimping on quality. Look for cost-saving opportunities like renegotiating with suppliers or exploring alternative vendors.

6. Create an Emergency Fund: Build a cash reserve to buffer against unexpected expenses or slow seasons. Set aside a portion of your profits to ensure you have a financial cushion when times are lean.

7. Explore Financing Options: This could include business lines of credit or small business loans. Look at the terms, interest rates, and fees associated with each option to choose the one that works best for your business.

“I think it’s important for founders to say, it won’t always be like this. I won’t always have to be scrappy and lean,” says Imani. “But right now, we’re building the business and it’s important to keep cash flow coming in.”

Imani was the third place pitch winner in the Selfmade’s spring 2023 pitch competition, where she earned a $2,000 Office Depot® OfficeMax® merchandise card to help her build business. “So far, I’ve purchased an Epson EcoTank printer because one of our pillars is sustainability.”

Imani uses the printer to print out marketing materials for pop-up events like one she had this summer for Juneteenth. “For the most part we’ve been grassroots, sweat equity, telling everyone, going everywhere, posting, and using our vendors as influencers. I had one person reach out to me about printing and because I had my EcoTank I was like ‘Absolutely.’ I can help.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Getting the word out about your business can help solve some of your cash flow problems. With each new customer, there’s the potential for new and repeat sales. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more.

Mandy Teefey’s Go-To Hack Will Make Social Media Suck Less

We all have big feelings. And thanks to social media and rising levels of anxiety, those feelings, well, feel bigger than ever. That’s exactly where resources like Wondermind come in. The self-proclaimed “mental health ecosystem” is all about exploring, discussing, and navigating our emotions together. This Mental Health Awareness Month, Wondermind wants you to live your mental health journey in community because Mandy Teefey, who co-founded the company with daughter Selena Gomez, knows what it’s like to walk that journey alone.

Image via Wondermind

“As I went through a very long journey of finding I did have a mental health diagnosis — and then I was misdiagnosed and then I had to go through that — I was blessed to have the resources to do that,” Teefey, who received an ADHD and trauma diagnosis after a 20-year bipolar misdiagnosis, says. “Whenever I started my journey of discovering what mental condition I had…I didn't have anybody to lean into or explain the way I was feeling.”

While these personal experiences helped Teefey better understand mental health, it wasn’t until she produced Netflix’s 2017 series 13 Reasons Whythat she saw just how far the mental health conversation goes. The hit show went viral almost as soon as it aired because of its realistic depiction of mental health and all the aftershocks of trauma.

“After we did 13 Reasons Why and saw the reaction and the need for that support, me and Selena were trying to really figure out what could be next,” Teefey says. “Everybody was releasing things [at] different times. It's like you have to have 12 apps to have a program, and then remember to use them all. So that's when we decided to create a mental fitness ecosystem. So it's all-encompassing, but there's something for everyone.”

“We're not a medicinal company [but] we do have an advisory committee that oversees everything that we do,” Teefey continues. “We're technically not doctors, but we are for everyone when it comes to feelings. Everybody has feelings and they can go to our content hub and just kind of explore that for a while.”

Image via Brit + Co

Admittedly, that exploration bit is pretty fun. The articles are inspiring, and the worksheets (which are each created by an expert) are incredibly helpful. Seeing every program, article, and podcast episode feels like an opportunity to start fresh, but once you have all the ideas in front of you, what do you actually do? Teefey recommends journaling, even if it’s just a sentence every day. (She also loves watching journaling videos from Planning Annie: “Anytime I'm feeling sad or like a little unmotivated, I put her on.”)

Journaling every day, even if your entries are short, allows you to track your mood over an extended period of time. If you notice a consistent sadness, for example, it could be a sign it’s time to check in with your doctor. Plus, journaling can help prepare you for the conversations mental health appointments bring up.

“Sometimes if you go into a therapy session and you're not really settled or concrete in who you are and what may be going on, you might go through what I went through, which is being misdiagnosed,” Teefey says. “It's more important for you to know who you are and what you need prior to going in. So you can give that to them instead of them guessing and working around that process with you.”

Image via Brit + Co

Establishing a consistent routine can help decrease your stress, whether you’re eating the same breakfast every day, or you stick to a tried and true skincare regimen like Sydney Sweeney’s Cassie does on Euphoria. I immediately thought of this teen drama when Mandy Teefey mentioned how important her 4 a.m. routine is. But while Cassie spends time doing her skincare and makeup, Teefey spends time nurturing her soul.

“If I don't have [that routine], I'm usually really off kilter,” she says. “So I get up at 4 when everyone's still asleep, and I found that time could be about me, and I'm not taking it away from anybody. And so that's really what helped me be more grounded throughout the day.”

I can attest that my own quiet time in the morning is vital for a successful day — as is knowing what my boundaries need to be. Because honestly, boundaries can change daily! Teefey and I both acknowledge we have to stay away from sad music to protect our mental health, and she also recommends staying off social media when you feel your mental health struggling.

“I can go three days without looking at social media and then when I go on there, I start having anxiety because I'm like, ‘Oh my gosh, I haven't liked this person. I haven't even liked our own pictures [for] Wondermind.’ And then I start feeling guilty,” she says. “There's just some kind of [expectation] to do social media and you really don't. Not everybody needs to know everything, you know? There's beauty in privacy.”

Even Selena Gomez admitted at the 2024 Time100 Summit that taking time off Instagram "was the most rewarding gift I gave myself."

Image via Brit + Co

The idea of staying off social media is way easier said than done (speaking from first hand experience here). If you feel like you’re drowning in engagement announcements, anxiety-inducing news, and FOMO, Teefey recommends keeping tabs on your reactions to gauge when it’s time to take a serious break.

“If it invokes any emotion that is a negative emotion, I [know] it's not worth being angry about, it's not worth losing sleep about,” she says. “It just feels like there's an unintentional taunting on social media and, ‘Wait a minute, is that about me?’ You don't know this person and then you start running with all this stuff in your mind.”

Like every area of life, social media is all about balance, and if you’re looking to unplug while still staying informed, Mandy Teefey recommends bringing a journal with you when doing your morning news scroll — that way, you can process emotions while keeping tabs on what’s happening. “If anything evokes emotion, I'm meditating during the quiet time,” she says.

Studies have found journaling can help decrease your anxiety, and that it can help you break obsessive thought cycles. And while you’re the only one who can process your thoughts and emotions, it’s important not to isolate yourself from your community — especially when you’re struggling. “You gotta build trust and you gotta build the boundary of who you volunteer [your] help to,” she says.

When it comes to her own daughters, Mandy Teefey knows it’s a process. “You have to work with them and meet them where they're at, and then see the help they need and don't assume [they’re going through] what you went through,” she says. “You've got to really understand them to be able to give that advice.”

Image via Natalie Rhea

In her own life, Mandy Teefey got to experience building that trust first-hand with Selena Gomez! “One time it was very, very cold in California and me and Selena were on the opposite sides of the pool,” she says. “We were in sweats and she says, ‘Do you trust me?’ And I went, ‘Yeah.’ And she goes ‘Okay, if you trust me, on three, we're gonna jump in this ice cold pool.’”

While Teefey wasn’t convinced, she trusted Gomez, and they both ended up in the freezing cold water! Which is both a funny story and a fond memory: “We couldn't get out of the pool because [our clothes were] so heavy. It was madness!”

“There's a lot of things I know my daughters don't tell me and that's their right,” she continues. “It's so sensitive between teenagers — especially teenagers — and their parents. They're going through that phase and they don't want to be around them and they don't wanna tell them things. It's definitely not easy but maybe put some feelers out there and just make sure that they know you're there and make it okay to have these conversations.”

Thanks to all this actionable advice, we know that Mental Health Awareness month isn’t limited to TikTok videos or Instagram posts we can reshare. There are real tips we can use to take care of ourselves — and a place to go when we need a boost.

Watch Our Full Interview With Mandy Teefey Here!

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Wondermind Co-Founder Mandy Teefey Helps Us Navigate Big Feelings For Mental Health Awareness Month

If you're struggling with your mental health, check in with your doctor or check out the mental health resources Wondermind offers. You can also use Psychology Today to find a therapist near you.

Lead image via Getty

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Glen Powell & Sydney Sweeney Already Have Ideas For "Anyone But You 2"

Rom-coms are SO back, and after the flop-turned-viral Anyone But You gave us Glen Powell and Sydney Sweeney onscreen, audiences are begging to see them together again. Glen's latest Vanity Fair profile (ahead of this year's summer moviesHit Man andTwisters) confirms "ideas are being batted around" for an Anyone But You 2, which I need in theaters, like, yesterday. Here's everything you need to know about the potential sequel — and which Shakespeare adaptation the duo should tackle next.

Will there be a second movie for Anyone But You?

Image via Sony Pictures

Both Glen Powell and Sydney Sweeney have teased a potential Anyone But You 2. "I'm just so thankful that everybody is loving [Anyone But You]...a little love, a little romance," Sydney told Jimmy Fallonthere's "a high nine chance" for a sequel, while Glen confirms to Variety that the duo is "definitely trying to find the next thing...We’re reading everything and just trying to see what makes sense, what we can turn into something that audiences are going to respond to.”

Which Shakespeare story will Anyone But You 2 adapt?

Image via Sony Entertainment

There's nothing like a Shakespeare adaptation, and Anyone But You is actually loosely inspired by William Shakespeare's Much Ado About Nothing (similar to how 10 Things I Hate About You is inspired by The Taming of the Shrew!). I think they should totally continue this theme for all future sequels. Glen and Sydney would do phenomenal with the hilarity of A Midsummer Night's Dream — maybe instead of an enchanted forest, they take on a busy and colorful local fair, with Claudia and Halle of course. Think about all the possibilities! Nothing says confusion and chaos like fun houses, carnival food, and dead cell phone batteries.

How old is Bea in Anyone But You?

Image via Eddy Chen/Sony Pictures

Bea is a law student at the beginning of Anyone But You, meaning she's in her mid-20s. Considering Sydney Sweeney is 26, this is the perfect fit!

What do you want to see from Anyone But You 2? Check out our TikTok for more pop culture news, and read up on Our Dream Sydney Sweeney & Billie Eilish Sister Movie!

Lead image via Sony Pictures

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Hey Mamas! Enter To Win A Diaper Genie + A Refill Bundle

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From running on 3 hours of sleep to constant diaper changes, mamas do so much. We've teamed up with @diapergenieofficial for a special Mother’s Day gift to make things easier for new moms: receive a FREE Diaper Genie Select Pail with square refill technology, plus enough refills to get you off to a great start! The giveaway will consist of one Select Pail + four Jumbo Refills for an associated value of up to $118. Say goodbye to diaper odors in style with this sleek, easy-to-use pail. The winner will also receive a $500 Amazon gift card to shop for all their baby and household needs. Check the deets below!

Enter to win a new Diaper Genie Select Pail and four Jumbo Refills here. Giveaway ends on May 31. One lucky winner will be announced on Wednesday, June 5.

Good luck mamas! #DiaperGenie #MothersDayMagic

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The 'Bridgerton' Cast Is “Obsessed” With Claudia Jessie

When I sit down with Bridgerton's Claudia Jessie, Jessica Madsen, and Hannah Dodd over Zoom, it's immediately clear that they LOVE each other. The three women talk so quickly and overlap so much that it's easy to believe they play friends and sisters onscreen. And when I ask for their go-to confidence boosters, Claudia can barely explain why she's "just accepted that it's probably not gonna happen" before Jessica and Hannah jump in.

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‘Bridgerton’ Stars Claudia Jessie, Jessica Madsen, and Hannah Dodd On Keeping Secrets & Season 4

"Ultimately I could love myself, or I could just be like, 'Here I am,'" Claudia Jessie says. "Most of the time, none of us know what we're really doing anyway. So I think I'm just letting go of any attachment of trying to feel confident."

"You should be confident because everybody loves you," Hannah Dodd counters. "Everybody's obsessed with you! I think, if you surround yourself with the right people as well, like my friends give me confidence, the right people, like your team and you guys."

"'How are you so confident to be so different?' I say at one point to Eloise," Jessica Madsen says. "And when I read that in the script, it was just like [how] I feel about you, and I really mean it...I remember saying it and really feeling like that was 100 percent true from me to you, [Claudia]."

The love is totally reciprocated, and when I ask what the three women would write in their own Lady Whistledown column, Claudia hypes up Jessica's love of music.

"I love music. I love making playlists," Jessica says. "I went through a little stage where Spotify was my everything. I wanted to be a DJ."

"You'd look great as a DJ," Claudia adds. "I don't know your DJ'ing skills yet, but you'd look amazing behind the deck like that."

Hannah adds that they talk a lot about their dogs, and books. "I do love books," Claudia, who just finished Travis Baldree's Legends & Lattes, agrees. "I'm a big reader. Basically I like things that don't mean I have to leave the house. I could talk about the inside of my flat thoroughly. I could write about that, my four walls."

Image via Netflix

Bridgerton season 3 opens after Eloise's discovery that Lady Whistledown is actually her best friend Penelope Featherington. The middle Bridgerton child has had to keep it a secret all this time, and Claudia Jessie admits she's a good secret keeper, just for a different reason: "I'm good because I forget them immediately," she says.

"I'm like the grave," Jessica Madsen promises.

"I wouldn't say I'm a grave," Hannah Dodd adds. "I just have a group of people that I'm like, 'They don't count.' I will not tell anybody. But like, except for these...one or two very trustworthy people."

In the show, multiple characters' trust in one another is threatened — learning about Penelope's secret identity challenges Eloise's trust in Penelope, and Colin's remarks that he'd never court Pen threaten her trust in him. While we see these relationships evolve in unexpected ways, we also see new sides to characters we thought we knew. Namely, Cresside Cowper.

"Other than, obviously the really sad passing of the Bridgerton dad, Eloise comes from an incredibly sheltered, privileged, happy, nourishing environment where they can all be themselves," Claudia says. "So I think it is really important to see just how different it is [from the Cowper household], cause it also informs us a bit more about how difficult the situation is for Cressida and why she might be colder or a bit closed off."

"[She's] very lonely as well," Jessica adds. "She's got nobody. Not her mum, and definitely not her dad. It's opposite ends of the spectrum."

Image via Netflix

And while season 3 of Bridgerton is just about to debut, Jessica Madsen, Hannah Dodd, and Claudia Jessie already have dreams for Bridgerton season 4.

"I'd love for Eloise to get political, do you know what I mean?" Claudia says. "I'd love that because there's so much room for Eloise to go there."

"She could be the first Prime Minister!" Jessica chimes in.

"I don't know for Francesca," Hannah says. "I'm so excited to see what the writers come up with. I just hope she steps into herself a little bit more and kind of goes after things that make her happy, and knows that she's deserving of that. But I'm new here. So, like anything they give me, I'm gonna be happy with."

Brit + Co Rapid Fire With The Bridgerton Cast

Image via Netflix

Brit + Co: We've talked so much about books, what are you all reading?

Claudia Jessie: I just finished a book called Legends & Lattes by Travis Baldree. And it literally says on the cover "Low stakes, high cozy vibes"...It was beautiful. Really comforting. It was like a big hug.

Hannah Dodd: I'm reading Yellowface at the moment, and I just finished Lessons in Chemistry. The Seven Husbands of Evelyn Hugo [was] good. And that really took me a while to find another book that filled that hole.

Jessica Madsen: I have Dopamine Nation...I love audio books. So I actually have Viola Davis reading to me every night her autobiography, which is amazing.

B+C: What music is on repeat for you at the moment?

CJ: I'm listening to a band called Say She She. They're like three sexy, beautiful girls doing like funk, disco pop. Beautiful, cool stuff. And they're really, really cool.

HD: I'm less cool and very generic. Beyonce's new album and Ariana Grande's new album, and I'm obsessed with Noah Kahan at the moment as well.

JM: I'm a mixed bag. I've got a lot of different stuff that I love. Yeah, I've, I've been listening to a lot of Fat Freddy's Drop cause they've got a great summer vibe. Two Feet I really enjoy...I like jazz. Disco.

Image via Netflix

B+C: Bridgerton is our next watch, what's the last thing you binge watched?

CJ:Barry, which I think is the best comedy that's ever been written, ever. I know I'm gonna re-watch it as well cause it's just unbelievable. The amount of respect they show that comedy is so beautiful.

HD: I haven't binged anything in a while, but I'm really excited to watch Ripley. And I think the last thing I binged was One Day as well, which left me heartbroken.

JM: I just binge watched — I say binge gently — Yellowstone, so I want to be a cowgirl now, really badly. I want to live in denim for the rest of my life, in cowboy boots, badly. And then I just I always put Schitt's Creek on. I've watched it 10 times now, which is embarrassing. I love it. We need laughter. We need fun.

B+C: What's on your summer 2024 bucket list?

JM: I would love to get on a beach. I wanna be on a beach for a bit and just feel the sand and the sea.

HD: I'd just like to get through this part of my life, which is quite exciting and new for me and I don't know. I wouldn't say no to a beach either.

CJ: Just a load of iced coffees. That's great when that season comes around, you can have iced coffee. That's like my favorite cause I kid myself into thinking it's not the same amount of caffeine as a hot coffee, so I'm like 'I can have three!' and then I'm rattling.

What are you most excited to see in Bridgerton season 3? Check out Bridgerton’s Nicola Coughlan & Luke Newton Got The Best Advice From Their Co-Stars for more!

Lead image via Netflix

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Get 20 Beach Reads For Up To 80% Off During Amazon's Book Sale

Calling all BookTok, bookstagrammers, and leisurely readers: the Amazon Book Sale has landed! I can barely contain myself because there’s so many great titles — including more than a few picks from Reese Witherspoon’s book club — that Amazon is discounting for it’s special reading crowd.

I know I’ve been stuck on romantasy books for a while (sorry, not sorry!), but there’s so many other great picks you’ll be able to snag on sale. And if you’re a Kindle type of woman, you’re not being left out.

Amazon isn’t leaving any stone unturned with this sale so let’s jump right into what to expect and which books are on sale right now!

When is the Amazon Book Sale?

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The Amazon Book Sale runs from today until May 20, so you’ll have six full days to plan your (very discounted) TBR list.

What should I expect from the Amazon Book Sale?

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The Amazon Book Sale will feature titles from different genres that you can save up to 50% on. Not only that, but Kindle users can save up to 80% on books! In case you’re wondering, you're not dreaming — this is really, really good.

The best news about the sale is that you can start shopping deals NOW. So, what are you waiting for! Take a peek at our picks!

Are Kindle books included in the Amazon Book Sale?

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Yes! You'll be able to find a plethora of discounted kindle books during the Amazon Book Sale. The best news is that you can access three months of Kindle Unlimitedfor $0!

Shop Book Editors' Picks During the Amazon Sale

None of This Is True by Lisa Jewell

Alix Summer and Josie Fair quickly become friends after a chance meeting on their birthdays. They seem to have things in common which leads Alix to feature Josie on her podcast. But the closer they get, the more Alix feels conflicted about her new friend.

Before she can piece together her concerns, Josie has found her way into every part of Alix's life and it's only after she disappears that Alix realizes how much danger she's in.

Bad Summer People by Emma Rosenblum

Jen Weinstein and her friend Lauren Parker are ever popular in Salcombe, Fire Island during the summer season. They seem to have a hold on anyone that comes in contact with them, including their husbands. However, there's no denying that grudges have been steadily building over the years due to things unspoken. And Rachel Woolf? Well, she's just there to have a great time even if it's at someone else's expense.

However, who knows more than they're willing to share and who would be so angry that they'd commit a murder?

Weyward by Emilia Hart

Weyward is a moving novel that alternates between various timelines and involves a family's mystical powers.

In the present time of 2019, Kate takes refuge at her great-aunt's cottage that's worlds away from the person she's afraid of. She's not entirely sure, but she can't shake the feeling that there was more to her great-aunt than was outwardly presented.

The timeline of 1619 is then introduced and readers get to know Altha, a woman who's accused of having something to do with a farmer's death. The thing is Altha truly does know magic associated with the world around her, but people are on edge and will do anything to have a witch trial.

Then in 1942, we meet young Violet who feels trapped in more ways than one. She wants nothing more than to live a life that's not confined by hiding behind society's expectations of women. Her only connection to her mother and her past is finding the word 'weyward' in her bedroom, thus setting off a chain of events that lead back to 2019.

Stock Up On #BookTok Favorites

It Ends With Us & It Starts With Us Box Set by Colleen Hoover

For the first time ever, get your hands on the limited edition box set of Colleen Hoover's finest, It Ends With Us and It Starts With Us!

It Ends With Us begins with Lily believing that Ryle couldn't be more perfect for her despite his tendency to be rough around the edges. There's also the fact that he's not 100% open to dating. But, they somehow form a sort of love dance that becomes a romantic relationship. However, this is challenged when her first love Atlas comes back into her life.

It Starts With Us finds Lily and Ryle divorced, but they still communicate on friendly terms. But when Atlas comes into the picture again, Lily doesn't hesitate to let him into her world. It shouldn't feel complicated, but she knows that Atlas is the last man Ryle wants around. The ending is just as shocking, poignant, and beautiful as It Ends With Us.

Red, White & Royal Blue by Casey McQuiston

Still excited that the movie adaptation of Red, White & Royal Blue is getting a sequel that'll premiere on Amazon Prime? Me too, but we'll have to wait for more news to drop about it! Until then, we can revisit our favorite couple by Casey McQuiston's book that's on sale for $15!

House of Ash and Shadow by Leia Stone

Fallon Bane spends a great deal of her life being untouched because of a lethal curse she was born with. Despite her acceptance, she still yearns for intimacy. To make matters worse, her father's own health becomes comprised which leads her to seek out help from a healer fae — Ariyon Madden.

He not only begins helping her, but he always touches her in a way she's never experienced before. Fallon is shocked that she's still ver much alive and things finally seem to look bright for her. That is until Ariyon tells other powerful fae about her.

From there, Fallon learns the truth about who her family is and why her curse exists..

A Court of Thorns and Roses by Sarah J. Maas

Young Feyre commits an offense agains the immortal and very powerful fae that sends her to their magical world. Though she's away from a life of poverty and tension, she misses her family.

Still, she resides in the home of the 'beast' who allows her to live in his home — Tamlin. What she quickly realizes is that he's actually one of the powerful faes and that she's not the kind of prisoner she thinks she is. Even more, she begins questioning everything she'd learned about the Fae world because it's not quite like what mortals say it is.

As the hostility between Feyre and Tamlin dies down, an ancient evil continues spreading through his world and it'll be up to Feyre to help stop it.

Shop More Amazon Book Sale Deals!

The Woman in the Window by A.J. Finn

Anna Fox has agoraphobia so she spends time by herself at home by herself and fills her days with drinking, watching comfort movies, and being a nosy neighbor. That's how she knows a new family — The Russells — have moved across from her.

She continues her usually nosy activities and finds herself witnessing something that seems horribly wrong. As she frantically tries to piece together the mystery of what happened, it becomes clear that the lines of her imagination and reality have become blurred.

Firefly Lane by Kristin Hannah

Kate Mularkey was never the popular girl until she met her best friend Tully. Their lives are polar opposite, but there's no denying how tight their bond is. Over time we learn that Tully has abandonment issues and looks for anyone — especially men — to love her. Her journey takes her to the big apple where she achieves all the glitz and glamour that life has to offer.

Kate goes on to become a wife and mother, two things she believes she wants, but it becomes clear that she's missing something. That something is what begins to burn a hole in her being and the more she watches her best friend Tully live a successful life, the more she wants that for herself too.

Little Fires Everywhere by Celeste Ng

Elena Richardson and Mia Warren go to warn in this moving novel about classism. It dares to ask readers who deserves to be seen as a shining example of a mother as both women eventually face how far they're willing to go to protect those they love.

For Elena, Shaker Heights is all she's ever known. She's married, has four children, and is well-loved in her community. She believes that she's been able to achieve everything she has because she knows how to be the woman who doesn't color outside of the lines.

On the other hand, Mia is an artist who knows all about creating masterpieces with elements that are otherwise seen as messy. She and her daughter Pearl become a little too close to the Richardsons, finding their lives dangerously intertwined with them.

When a custody battle ensues that involves the young daughter of Mia co-worker, she finds herself willing to dismantle the pretty facade of not only Shaker Heights, but Elena as well.

Tiny Beautiful Things by Cheryl Strayed (Only 2 Left in Stock)

Cheryl Strayed has spent over 10 years dishing out advice as 'Dear Sugar' has touched people with her columns, podcast Dear Sugars, and Substack. Deciding to compile all of the best things she's ever told people, Cheryl Strayed pieced together Tiny Beautiful Things so that readers around the world won't have to look far for her empathetic wisdom.

Georgie, All Along by Kate Clayborn

Georgia Mulcahy is the ultimate people-pleaser and her career is the epitome of it. She'd probably always be that way had it not been for a unexpected career change that sends her packing back home. Begrudgingly, she goes and soon discovers a diary where she once wrote down all of her heart's desires.

This inspires her to start checking things off her life's to-do list so that she can really start living. It's just that Levi Fanning is somehow her unexpected roommate while she's at her parents' home and his offer to help her complete her list feels like something she didn't know she'd encounter.

The more they spend time together, the more Georgie feels like there's more to life than checking off things on a list.

The Mitford Affair by Marie Benedict

The Mitford sisters have always been the talk of the town, but nothing is as shocking as when one of the sisters decides she'd rather devote herself to a fascist leader. Another sister decides it's worth following her and this leads people to whisper salacious things about her alleged relationship with Hitler.

As the war between Great Britain and Germany threaten to spill over, their sister Nancy can't help but wonder what her sisters have gotten themselves into. She'll have to decide where her own allegiance lies.

Expiration Dates by Rebecca Serle

Daphne Bell has always known how long she'll be with a man before moving on to the next one. It's not that she's flighty, but more so that the universe literally tells her what to expect. These little nudges have been in her life for over two decades and it's something she's learned to accept.

However, the universe decides to be cryptic by only clueing her in on the name of the next man she'll spend time with. It's odd because if Jake knew the things she did, there's a chance he could walk away from her forever and that's the last thing Daphne wants.

On a Quiet Street by Seraphina Nova Glass

Brighton Hills appears to be a picturesque place to live. It's a community that beautifully blends luxurious living with the gorgeous nature that surrounds it and the neighbors always have their eyes on each other.

However, Cora's desire to find out if her husband is having an affair leads her to form a partnership with Paige. She's the one neighbor that Cora knows keeps a watchful eye on what's going on in Brighton Hills after her son died.

The two women work together to discover what Cora's husband is really up to, but what they may stumble across will send a shockwave through Brighton Hills.

Discounted Kindle Book Deals

Throne of the Fallen by Kerri Maniscalo

The Prince of Envy is struggling to save his demon court in Throne of the Fallen, but he's determined to find a way to do so. He's not afraid of the magic and mysterious people that keep crossing his path because nothing can stop his fierce desire to regain the control he once has.

Things are seemingly no different from Miss Camilla Antonius because she's facing blackmail by someone who literally makes her skin crawl. In order to change her fate, she reluctantly joins forces with The Prince of Envy and thus begins their dangerous journey through the Underworld.

It's the one place that may pull them together in more ways than one.

The Undertaking of Hart and Mercy by Megan Bannen

Hart spends most of his time patrolling Tanria, but the loneliness does nothing to keep him company. Things couldn't be any different for Mercy though. She's tasked with making sure things are running properly at Birdsall & Son Undertakers and doesn't have time for anyone's foolery.

Ironically, Hart and Mercy both have taken up writing mysterious letters to strangers who have become their friends. The thing is they're not aware they've been communicating with each other.

It's a classic enemies-to-loves fantasy novel that'll make you smile with glee.

The Mystery Guest by Nita Prose

Molly Gray is the Head Maid at the prestigious Regency Grand Hotel and runs a tight ship that makes sure the hotel maintains a flair that guests have become accustomed to. All is going well until successful author J.D. Grimthorpe suddenly collapses and is pronounced dead.

This lands Detective Stark — someone Molly doesn't exactly get along with — back on the scene as it's realized there's something terribly wrong going on. Anyone could be a suspect, including Molly. It'll be up to her to revisit things she's kept secret — like the trip she took to Grimthorpe's property long ago.

Happy Place by Emily Henry

Emily Henry knows exactly what it takes to write a moving novel that's filled with friendship, laughter, and romance. That's why it's not surprising that Happy Place is well loved by #BookTok and #Bookstagram.

It's all about how a once happy couple — Harriet and Wyn — find themselves embroiled in an interesting ruse so their friends don't suspect something's wrong with them. The fact is that they're no longer together and can barely stand being in the same room anymore.

It would be find if they weren't expected to happily show up to the cottage that's become the yearly hub for them and their friends. Still, they begrudgingly decide to make an appearance.

What's the worst that could happen?

For the first time, you'll be able to read Happy Place on Kindle for $5!

We can't wait to see what you snag during the Amazon Book Sale! Check out our storefront for more reading recs!

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This post has been updated.

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