This Super Stylish Kids Clothing Company Got Its Start on Instagram

B+C: Why do you think so many of us are overthinking things, especially in the age of modern social media?

Amanda Montell: I decided to title the book The Age of Magical Overthinking because I couldn't help but notice that there just seems to be an inexplicable, excessive [amount of] delulu in the culture despite the fact we're living in the so-called information age. Everything from people with Master's degrees basing their genuine decisions on astrology to, you know, my neighbors opting not to get the Covid vaccine because a TikToker — a like, white girlie with a Bindi — told them it would downgrade their DNA.

Stuff like that didn't seem to check out for me, especially since we're ostensibly living in a time when you can fact check anything with the click of a button. I was like, 'What is going on here,' and as it turns out, what is going on is this innate clash between our innate decision-making shortcuts — the processes by which we always jump to conclusions in order to make quick decisions to make sense of the world enough to survive it. There's a clash between those age old decision-making methods called cognitive biases and the information age in a way that is ending up pretty explosive for society at large...and is causing us a great deal of existential pain.

So, magical thinking — or the idea that our internal thoughts can affect external events — is a human quirk that has been around since the dawn of our species. But I think overthinking is really a product of the modern age or result of this capitalistic pressure to be right about everything under the sun...

B+C: How do you think this is impacting the way we interact with each other?

Amanda Montell: There's a lot going on. We need to interact in person in order to have empathy...to establish the social glue that keeps us from getting into extremely fraud and sometimes violent ideological conflict. I think there's the idea that the internet is causing ideological rifts to widen and I think in a way that's true, but what's more problematic is the fact we are engaging in social discourse in a medium that prevents that empathy from holding us together.

I think almost everyone can relate to the experience of receiving a curt email from a boss or receiving a salty Instagram comment that sends us into fight or flight. We're responding to non-threats — these sort of abstract disagreements or fake problems — that we're projecting panic onto.

B+C: Can you break down the halo effect for our readers?

Amanda Montell: It was so much fun to explore this particular cognitive bias early in the book because I felt like it really would set up the whole thesis of it quite well. Basically the halo effect is this penchant admire one quality in a person — their fashion sense, their intelligence, the way they blend an oat milk latte — and then assume they must be perfect overall. This halo effect connects to the ways ancient humans used to find role models for survival purposes in our communities.

Ages ago, you used to clock someone in your small village with big muscles...and figure, 'Oh they must be a skilled hunter or they've avoided disfigurement from battle. I would love to align myself with this person for survival,' even though you're jumping to conclusions about them. Their big muscles might not necessarily indicate that they're skilled in battle or they're a good hunter, but it's an efficient enough decision to make.

We're not mapping that conclusion jumping onto modern parasocial relationships. We see a pop star whose music we really connect to and assume they must be educated, worldly, nurturing, they're political beliefs align with ours in this particular time when we're losing so much trust in the government...Basically since the Regan era — our first celebrity President — celebrities have really started swerving into other aspects of life (spiritual, political, etc.,)...

Rapid Fire Q&A

B+C: What are some some of the things you're currently obsessing over?

Amanda Montell: That's so funny you asked that because on this new podcast — The Magical Overthinkers — I also am opening every episode by asking 'What's an irrational thought spiral that's living rent-free in your head?'

I am totally overthinking my book tour outfits right now. Speaking of consumerism as like a distracting or numbing exercise, launching a book is very stressful and the one thing that made me feel some sense of relief is just shopping for cute outfits. I've been buying a lot of plaid skirt suits. The vibe is definitely 90s nostalgic, a little dark academia meets cochette.

B+C: If you were to give yourself five days to unplug from social media, how would you spend your time?

Amanda Montell: Great question. You know what? I'm setting up a week like this for myself in May after the book tour stuff dies down. After my last book Cultish came out, I was unwell in the mind. I felt so exposed and so fragile. I was like, 'I need to send myself on some kind of retreat,' so I sent myself on this little solo excursion to the Blue Ridge Mountains of Western North Carolina and it was so healing...I went and lived in an Airstream for a couple of days. I was doing nature walks and lying in a hammock journaling...

The Age of Magical Overthinking

Watch the Full Interview with Amanda Montell:

Since its debut on February 14, Love Is Blind Season 6 has taken viewers across the globe (yes, the globe—my London-based sister is a devoted watchee) on a journey. We’ve gathered for the proposals, the dismissals, the guffaws, and the cringes alike, collectively sitting on the edge of ours eats wondering: will they or won’t they? And, while there are indeed a myriad of hot takes to unpack from the final three episodes of Season 6, I’ve found my brain clouded by another query: why is Love Is Blind is so damn watchable in the first place?

Reality TV is often dismissed by the masses as a collective evil. A vapid, low-brow, mindless behemoth of capitalistic exploitation with little to offer in the way of social and cultural enrichment. A waste of time; a media outlet designed only for the lowest common denominator of viewership. In fact, reality TV opponents are so vocal that naysayers have even lobbied against the industry as a whole, claiming the long term effects of watching this form of unscripted entertainment are very real and, more importantly, very detrimental.

According to a 2023 Rolling Stones article, “Not only have studies proven [reality TV] affects our mental health, research has also shown a correlation between watching certain programs and an increase in aggression, manipulation, and narcissism in viewers.” Yikes.

Admittedly, it was not long ago that I, too, was in the camp of people who steadfastly maintained a pretentious judgment for all things reality. I just appreciate shows with a bit more... substance, I’d pompously assert at dinner parties to anyone trying to convince me otherwise.

When my dad suffered a life-altering stroke in 2018, however, somehow this catastrophic personal event coincided perfectly with the airing of Arie Luyendyk’s season of The Bachelor. Try as I might to look elsewhere, allowing the darkness of my personal life to slip away during these weekly two-hour reality show ventures was the perfectly mindless antidote to all of the stress I was experiencing in my waking hours.

Similarly, that same year, when my husband’s mother was diagnosed with Cancer, my sister-in-law and I began ceremoniously ending each night of caregiving by sitting on the couch with Ramona, LuAnn, Sonja, Dorinda, and Bethenny, soothing ourselves to sleep with the dulcet sounds of The Real Housewives of New York arguing over bottle number eight of Veuve whilst on girls’ weekend in the“Bezerkshires.”

I can say with confidence: I truly do not think I would have made it through my personal year of hell without the vacuous outlet provided to me by all things reality TV. Since then, I’ve been hooked. After all, nothing like the zeal of a convert.

In 2022, BBC Radio 4 released the podcast Unreal: A Critical History of Reality TV. Now, for anyone living under a rock, it’s pertinent to note that the BBC is a British media conglomerate that is generally considered to be highly reputable. Thus, their content is, of course, consistently credible. Throughout Unreal, a 10-part investigative radio series, the BBC critically examines the irreplaceable role reality TV plays in defining, mirroring, and preserving the social and cultural zeitgeist of a given era. The program presents reality television history chronologically, episodically unpacking the most highly-watched reality TV shows across the last, now, fifty-some years, beginning with 1973’s An American Family—the prolific reality vanguard, widely considered to be the bellwether for this era of media consumption.

Besides being a must-listen, Unreal makes the case that reality television should not be written off simply as fluff. On the contrary, journalists (and hosts) Pandora Sykes and Sirin Kales suggest that reality TV provides, arguably, one of the most astute reflections of a society at a given time. I don’t necessarily disagree. Which brings me back to Love Is Blind—and, more acutely, the fact that almost every single person I know (collectively spanning a myriad of genders, sexualities, races, and ages) has dutifully tuned in to each and every episode of Season 6. Surely there is something more prescient to be gleaned from a show with this much cross-cultural buy-in. A show whose viewership spans, quite literally, all identities.

What is it about LIB that has us all hooked? Yes, there are the scandals (Trevor was in love with someone else! JerAmey was engaged! Kwame and Chelsea are... still together?). Or maybe it’s the backdoor legal cover-ups (according to one knowledgeable TikTok user: the vetting process is nonsense, producers are suing contestants for breaching NDAs, and any engaged participant who fails to make it to the altar has to pay the studio an alleged $50K). Or, further still, perhaps it’s simply the fact that, due to social media, we can all now follow the contestants in real time, peering voyeuristically into their lives as they unabashedly, and simultaneously, air their dirty laundry on national television. The only thing I think we can all agree is not the culprit for committed viewership is Nick and Vanessa Lachey’s gormless double act.

Alternative theories aside, perhaps the real reasoning behind our collective addiction is far more simple. The Occam's razor of it all, if you will. Perhaps we are all hooked simply because we are sitting here, in partial disbelief, wondering: what the heck is love anyway? Are these people—or any people, for that matter—actually able to “fall in love” without knowing what someone looks like? Is it genuinely possible to commit to a lifelong partnership after a mere 38 days of knowing someone? And, if we are indeed to allow ourselves, as viewers, to believe in this process (or, more shrewdly, allow ourselves to suspend our disbelief), how does this potential “reality” inform our own view of love? After watching this season—and, with it, exploring these theories on my own—I venture to argue the show itself could be retitled: Love Is...?

It doesn’t help that Americans are facing an unprecedented era of isolation and solitude. Commonly referred to as the Loneliness Epidemic, studies over the last two years have shown that Americans—of all ages, races, genders, sexualities, and so on—are far more likely to experience feelings of solitude than ever before. Bearing this disturbing reality in mind, it’s hard to look at a show like Love Is Blind without a more critical eye attuned to unearthing what itch this program is scratching for so many viewers in search of love themselves. Is meeting someone blind the answer to our collective cries of loneliness? Hard to say, yes—but, also foolish to disregard completely at this point.

I do not know exactly why we all keep watching LIB, season in and season out. But, if Unreal’s assertion is to be believed, then one must accept that something about this show is indeed capturing the current cultural milieu. Maybe we all are, in fact, watching in search of a mindless outlet to serve as the salve for adulthood’s ever-increasing stressors. Or perhaps we keep tuning in to further inform our own subjective views of love, partnership, and marriage. Whatever the case, the [not so] cult following is real and, I would go so far as to say, deserved.

Lawsuits, scandals, and in-joke Tweets notwithstanding, you bet we will all be tuning for Season 7 when the time comes. But, in the meantime, onto Love Is Blind Sweden. Though the subtitles are a bit of a beast at first, once you get past that minor literary challenge, you’ll be hooked in no time.

Here's How Often You Should Cut Your Hair, According To Professionals

I’ll admit it — it had been eight months since my last haircut. My hair had lost its shape, my layers were nowhere to be found, and my ends were begging for mercy. Life got busy over the last few months and I was neglecting my haircare like never before.

My hairdresser could immediately see that I was beyond due for a cut and said I needed to get more taken off than I was hoping. I was definitely disappointed — I'd been working on growing out my hair for a while now, and it just felt like my hard work had completely gone to waste. He explained that getting consistent haircuts is the key to growing out healthy and strong hair, rather than letting it grow and grow until it eventually breaks. So let's dig into the top three things you can do to avoid this scenario!

1. Just Get The Dang Haircut

Also avoiding a haircut like I was? You might want to schedule one at your nearest salon. Like my stylist said, when you wait too long between trims like I did, you risk your hair becoming heavy, dull, and lifeless. When the hair is dry or even dead, it’s nearly impossible for it to hold a curl or style, essentially collapsing on you and taking on more and more heat damage all the while. I know the pain of spending time on a blowout only for it to fall minutes later — it’s the worst.

According to Jack, getting a haircut every 10-12 weeks is the best time frame or your ends will pay the price. Between blow-drying, curling, straightening, sun, and weather, our ends get dry and start to break without the proper care. Getting consistent haircuts allows hair to bounce back, shine, and perform the way we want in a healthy way.

2. Leave-In Conditioners Are Your Friend

His top piece of advice to keep your hair looking and feeling hydrated between trims? Invest in conditioning treatments. Jack swears by the Olaplex conditioning system, specifically the No 3 Hair Perfector. Made with patented OLAPLEX Bond Building Technology™, this conditioning treatment repairs and prevents damage in as little as three minutes. No 3 promises to reduce breakage and visibly strengthen hair, so it’s the perfect assistance to keep ends fresh between cuts. Another conditioning treatments I’ve used and loved for years is the Moroccanoil Intense Hydrating Mask, which is designed to restore moisture, elasticity, and shine to dry hair.

3. Switch Up Your Shampoos

Switching shampoos frequently is a pretty hot tip that I honestly hadn't thought of. Our hair gets used to the same products and grows tired of them, resulting in lackluster locks. Jack’s advice is to switch brands after finishing every bottle of shampoo to bring life back to your hair. Have two brands that you’re loyal to? Even switching back and forth between them after every bottle should make a big difference in your hair. I’m a huge fan of the R+Co Dallas Biotin Thickening Shampoo, which makes my hair look thick and full, as well as the Moroccanoil Hydrating Shampoo, which is so hydrating and gives so much shine.

In the end, navigating your back-and-forth relationship with haircuts often feels like a rollercoaster ride between wanting that fresh look and cringing at the receipt. Luckily, by using conditioning treatments and switching up your products,, you can keep your locks healthy, shiny, and full of life between trims. But take a newly learned lesson out of my book: don't let your ends pay the price for procrastination and just book the haircut.