If there was a competition judging which brand could bring in the most famous fans, Balmain would definitely take home the trophy. While it started out as a wholesome couture house for post-war, fashion-loving ladies back in the late ’40s, the French fashion company has become known for their super sexy, curve-hugging designs over recent years – which might explain why the Kardashians are regularly spotted in the brand.
Balmain went big with the debut of their H&M + Balmain collab by recruiting models Jourdan Dunn and Kendall Jenner to preview a few pieces on the red carpet of the Billboard Music Awards, but it looks like they’ve gone above and beyond with the latest ad campaign for their newest collection.
Shared on Balmain’s Instagram account, a slew of photos show iconic ’90s supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell rocking the upcoming Spring/Summer 2016 collection. It’s like Freedom ’90 all over again!
We’re all about the buzzing modern day supermodels like Kendall Jenner, Karlie Kloss and Cara Delevingne, but one glance at these insanely sexy snaps proves that these three queens still know how to totally nail a fashion shoot 20 years later.
Here’s to hoping this is secretly a teaser for a second H&M collab…. A girl can dream, right?
Who is your favorite iconic supermodel? Share with us on Twitter @britandco.
(Photos via @balmainparis and Ron Galella, Ltd/Getty)