Folks, it鈥檚 time to get real about fitness. While the inspiring fitspo journeys can鈥檛 be touched as far as their actual inspiration value, sometimes the fitspiration out there is just鈥 a little too glossy. Whether you鈥檙e running a race, trying a beer and yoga outing or just doing lazy girl workouts between binging on Making a Murderer episodes like Kim KW, your brand of fitness belongs solely to you.

blog_fitness3, a lifestyle goods site, has taken fitness back into the hands of those that are, well, just average. Or who are trying their best. Or who go and work out and then eat french fries after, or leave class 10 minutes in because a better offer came up. Or who sign up for a gym membership and use it exactly four times. It鈥檚 the way most of us really work out (no offense to those hard-bodied Betties out there!). And for that,, you should be commended.


Their cheeky blog gives the fitness collection鈥檚 raison d鈥檈tre, all done in their hilarious tone. For example, their reasoning behind their workout mats? 鈥淚f you鈥檙e going to collapse onto a soft surface after your fifth attempt at a headstand, it should totally be on our super comfy mat.鈥 It鈥檚 giving you the feels, right?! The products reflect this type of attitude: pink lam茅 fanny packs, 鈥淚 did my best鈥 sweatshirts, 鈥淎fter this we鈥檙e getting pizza鈥 water bottles. Never has a workout brand been so real.


It all boils down to this: thinks that you should 鈥渢ake care of your body by embracing whatever gets you through it,鈥 whether that be the idea of pizza on the other end of your Pilates class or some serious personal motivation to hit your #quadgoals. The realness of this line alone will inspire you.

To find out more @BritandCo-approved ways to workout, visit Pinterest!