A brewing company based out of the Czech Republic had people scratching their heads last week when it introduced the UK to Aurosa 鈥 the 鈥渇irst beer for her.鈥 The premium beer company first introduced its women-centric brew concept late last year, but with its UK expansion, people took serious note.

According to the company鈥檚 website, Aurosa鈥檚 #BeerforHer is 鈥渁 representation of a woman鈥檚 strength and a girl鈥檚 tenderness. Born and brewed in castle Rychvald, East of Czech Republic, our beer was destined for sophistication and elegance.鈥

Brewery owner Martina 艩m铆rov谩 believes that women have been shut out of the beer industry, and her goal is to give women proof that they can succeed anywhere without 鈥渉aving to adapt and sacrifice their natural femininity.鈥

When UK beer drinkers got hold of the pink marbled bottles the beer is served in, however, they had some different opinions about it. Many were downright offended by the insinuation that regular beer wasn鈥檛 for women, and by the idea that they鈥檇 been reduced to a marketing ploy.

The brand has since responded to the public outcry in a Facebook post, saying, 鈥淲e really value everyone鈥檚 opinion and wanted to thank all of you for sharing it. Our goal is to create a beautiful product in order to celebrate women鈥檚 femininity and elegance. If you don鈥檛 find yourself in favor of it, we are truly sorry to not have you on our side, however, we remain truthful to our product.鈥

They also added, 鈥淎urosa was not intended to offend anyone鈥檚 views or feelings. Thank you for being part of the discussion.鈥

Still, they鈥檙e not backing down: The company鈥檚 site is expanding to include Aurosa Gold, a luxury beer set to launch in September of this year.

Would you drink a beer marketed only to women? Tell us @BritandCo!

(h/t The Independent; photos via Aurosa)