The Conversation
Ring the alarm! You can now go on the official Beyoncé diet and make that clean eating New Year’s resolution a reality thanks to the singer’s new startup.
To ensure healthy eating runs the world, Beyoncé has teamed up with her exercise physiologist and trainer Marco Borges to launch an all-new home delivery service, 22 Days Nutrition. The plant-based meal plan is based on the philosophy that it takes 21 days to make or break a habit, and on the 22nd day you are well on your way to forming new ones. Essentially, the program takes away the guesswork of eating healthy while making it simple for you to adopt a cleaner way of eating. We’re guessing 7/11 Slurpee runs aren’t included in the meal plans.
The meals are 100% plant-based and made with all organic ingredients, non-GMO, gluten free, soy free and dairy free and only ring in at $9-$17 per meal (the more you get, the cheaper they become ;) — breakfast, lunch or dinner.
The web-based service (fingers crossed for an app ASAP!) is pretty streamlined, here’s how it works: You select your meal plan of one to three a day, then sign up for five, seven or the whole 22 days of delivery. Then 22 Days Nutrition ships your meals anywhere in the US in a biodegradable insulated cooler. Every meal is inspired by dishes from all over the world and consist of a variety of beans, veggies, grains (quinoa is their fave), nuts, seeds and herbs + spices. No need to worry about getting all your daily essentials, as each plate is a perfect balance of protein, carbs and fat, with limited sugar + salt. Ummmm, we’re sold.
Beyoncé and Jay Z took on the 22 Days Vegan challenge in the winter of 2013 and have made the effort to include more plant-based foods in their diets since then. So while this program isn’t looking to make everyone a vegan, it is hoping to get people to make healthier food choices to live a more energetic and productive life. What we’re hearing is that 22 Days Nutrition is gonna Upgrade U. We’re in.
Are you planning on joining Beyoncé and taking the 22 Days Nutrition challenge, or is your current menu irreplaceable? Let us know in the comments.
(Photos via Beyoncé’s Facebook, Jason Merritt/Getty, Buda Mendes/Getty and @beyonce)