David Schwimmer is the star of one of the buzziest Super Bowl ads of 2018 鈥 and you鈥檒l probably never see it.

Earlier this month, Skittles announced that it would be creating a commercial timed to this year鈥檚 big sporting event. And while that鈥檚 not unusual, what IS strange is that they鈥檒l be showing the clip to just one person: a California teenager named Marcos Menendez. He alone will see the finished product, and everyone else will see 鈥 his reaction to whatever it is he鈥檚 seeing.

鈥淓very other advertiser is going out there and showing their ad to 100 million people,鈥 Matt Montei, the vice president of fruit confections at Skittles鈥 parent company, Mars, told AdWeek. 鈥淲e want to be the one brand who has the most exclusive ad in Super Bowl history.鈥 That鈥檚 why they鈥檝e opted to do something different than a traditional commercial you鈥檇 see on-screen during the game. They鈥檙e creating buzz and avoiding the millions of dollars it costs to nab a 30-second spot on TV.

The downside to this, of course, is that we鈥檒l never be able to see the 鈥渟ecret鈥 ad. Even Schwimmer, the star of the commercial, doesn鈥檛 get to witness the final product. But Skittles just gave us the next best thing: four individual (and weird AF) snippets that may or may not be scenes from the actual ad.

The clips show Schwimmer as various characters: a ventriloquist鈥檚 dummy, an office worker feeding Skittles to a sandwich (and then yelling at it), a 鈥70s supervillain-type with glowing eyes and the ability to shoot a beam of light out of his mouth, and a 鈥渇loating鈥 blonde man in what appears to be the virtual reality scenery for an 鈥80s music video.

鈥淵ou鈥檙e probably wondering if this is a scene from that new Skittles Super Bowl ad that they鈥檙e only showing to one single person,鈥 he says in one of the videos. 鈥淚鈥檓 kind of wondering that myself.鈥

Each one is wackier than the next, and even Schwimmer himself has no clue which 鈥 if any 鈥 are a part of the mysterious Super Bowl ad.

What do you think about the fact that Skittles will be showing their Super Bowl ad to just one person? Let us know @BritandCo!

(photo via Noam Galai/Getty Images for AMC)