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What to Buy from Emma Watson’s Fave Fashion Brands

Emma Watson’s personal Instagram account is very different from what we’re used to seeing from celebs her age. Her selfies portray her love of books, there are no pics of her drinking or partying — and while she clearly loves fashion, she focuses more on wearing sustainable clothing. Watson recently launched a new Instagram account for all us die-hard Disney fans to follow her Beauty and the Beast press tour adventures, while also raising awareness for eco-friendly fashion. While most of the pieces are custom-made, vintage, or designer, Watson has made a point of featuring more affordable lines. Read on to learn more about these six brands, as well as what pieces we’re adding to our carts RN.


1. Pichulik: The South African Jewelry brand uses organic materials to craft jewelry inspired by designs from India and the Middle East. The Beaded Point Circle Earrings ($46) are made using locally manufactured rope re-purposed from the yachting and climbing industry. It’s no surprise that these earrings were sold out after being spotted on the Harry Potter alum, but they’ve just been re-stocked, so act quickly if you want a pair.

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Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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2. Veja: Watson is a shining example of how to rock both a stunning red carpet gown, but also kick back in a pair of comfy sneakers (click through to see the sneakers). This isn’t the first time she’s worn Veja, a brand that uses innovative, ecological materials such as Amazonian wild rubber and recycled plastic bottles, and her go-to is their all-white design. While we love a white sneaker as much as the next girl, we’re partial to the fun print of the Wata Bmesh Carmen Pierre ($81), especially for spring.

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Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

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3. Filippa-K: The checkered Stella McCartney coat is the show-stopper in this look, but Watson also understands the need for minimalistic, quality basics, like the ribbed sweater she’s layered underneath. Filippa-K is a Swedish brand committed to the four R’s: reducing, repairing, reusing, and recycling. Their pieces all have a comfy, yet tailored and elegant vibe to them, like this Rib Alpaca Pullover ($181)

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So nice to meet everybody at the first day of the Los Angeles @beautyandthebeast junket. The journalist who came dressed up as Lumiere was a particular delight! 🇺🇸🌹 Jumpsuit by @roland_mouret, who was a producer for the film Ten Billion, which highlights the impact of our growing population on the earth's resources and covers topics ranging from climate change, ecosystem loss, pollution, and resource depletion. Los Angeles­-based @susistudio design animal-free footwear using sustainable materials such as canvas, hemp, and faux leather produced from recycled plastic bottles. The focus of the brand is to inspire compassion towards humanity, animals, and the environment through creativity #30wears @article_22 upcycle Vietnam War-era bombs, planes, and other aluminium scrap to make Peacebomb jewellery. The more Peacebomb jewellery is worn, the more land is cleared and made safe for the surrounding communities #30wears Fashion info verified by @ecoage #ecoloves Skin prepped by combining Heritage Store Rosewater Glycerin Water with moisturiser and applying all over the face, neck and décolletage. @rmsbeauty "Un" Cover Up was used as foundation and concealer with "Un" Powder to set. RMS Beauty is free from nanotechnology and GMO ingredients. @tataharper Very Bronzing was used on eyes, along lower lash line in contour of eye and under cheekbones. Tata Harper runs her company in the belief that a company that makes products for women should be run by a woman. Eyes were accentuated with @janeiredale Liquid Eyeliner in Black/Brown which is vegan and certified cruelty-free by PETA. Lips are the Sweet & Safe Kiss Lipstick from Ecocert Greenlife-certified @absolution_cosmetics who collaborated with @christophedanchaud_makeup to create this line of lipsticks. Beauty brands verified by @contentbeauty

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4. Susi: In addition to promoting sustainable and local brands, her press tour has also been about re-using and re-wearing her pieces, like these Hey Simone sandals ($130) by Susi. The LA-based footwear company designs animal-free footwear using sustainable materials, and their focus is to inspire compassion toward humanity, animals, and the environment through creativity.

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Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop - London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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5. Good Guys Don’t Wear Leather: Another fave of Watson’s is Good Guys Don’t Wear Leather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe-making industry of the region. While she’s been spotted wearing their white sneakers, it’s the Norider Black Veg Leather boot ($204) that’s on the top of our wish list. Equal parts tough and sleek, the best part of these boots is the zipper on the back, which means no more dealing with fiddly laces.

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Final day in Shanghai was a blast. Thank you for having us! 🇨🇳🌹 Top and trousers by @cienne_ny. Cienne produce locally and in small batches, so they never make more product than needed and aim to reduce fabric waste through pattern-making. All pieces are made in New York's garment district #30wears (worn previously at @entertainmentweekly shoot). Jewellery by @catbirdnyc, whose pieces are handmade in Brooklyn. Fashion information verified by @ecoage #ecoloves Skin is @kjaerweis certified-organic Cream Foundation and @vapourbeauty Illusionist Concealer which is made of 70% non-GMO, organic plant ingredients and 30% minerals. Cheeks contoured with Kjaer Weis Dazzling Bronzer and make-up was set with @inikaorganic Loose Mineral Foundation (which has an all-natural SPF25). Eyes are a combination of 'Bark' from the @beautycounter Desert Sunrise Palette (who support the Breast Cancer Fund) and Kjaer Weis Charmed Eye Shadow. Brows styled with @janeiredale Brow Gel. Lips tinted with Kjaer Weis Lip Tint in Passionate. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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6. Cienne: Watson definitely leans more toward monochromatic looks, but she keeps things from looking boring by choosing pieces with interesting shapes and silhouettes. The aptly named Emma Top ($295) and The Mick Pant ($365) are both from Cienne. The products are made locally in New York’s garment district and are made in small batches, so they never make more product than needed and aim to reduce fabric waste through pattern-making.

Natasha Reddy
Engineer by day, blogger/baker/DIY-er by night. Lover of mimosas, books, hot sauce and traveling the world. When Natasha's not working on her blog, Frankly, my dear , she can be found making to-do lists, giving in to her unabashed love of teen TV (PLL, anyone?) and waiting for Zara to go on sale.

Ahhh, fall. There are so many things to love about this time of year (give us ALL the sweaters and pumpkin-flavored eats). But, high on the list comes autumn decor candles, throws, textiles — you name it. Of course, buying items and actually adding them to your room are two different things. So we're turning to Instagram for the best styling advice and inspo for the season. Scroll on to see everything you need to get those wheels turning!

@sbkliving: Sometimes, it only takes a chic doormat to transition your front steps for the season. Hello, fall!

@rachelpuccetti: Excuse us while we spend an entire lazy Sunday relaxing in this fall-infused space.

@farmhousetofrills: A monochrome mantel never looked so chic. (That fireplace pumpkin setup is seriously *genius*.)

@faith_hope_home: Greet guests with a fall-themed entrance to set the tone for a day of pumpkin carving or scary movie marathoning.

@simplysoutherncottage: Don't forget about those nooks and crannies! This entryway/mudroom situation is capturing our little harvest-loving hearts.

@6thirtydecor: Speaking of pumpkins, pick up a few extra gourds to pave the way into your cozy autumn abode.

@farmsteadonfirst: That guest bedroom you weren't sure what to do with it? Transform it into a rustic retreat with some fall signage and mustard-yellow and green accents.

@fiddleleafinteriors: We're going to take a second to *swoon* over this adorable kitchen setup. Those farmhouse accents and simple centerpiece setup? We're in love.

@ohmydearblog: Contrary to what you think, florals *aren't* just for spring. Bring them into your abode by selecting buds in moody tones to pay homage to the season.

@simply.mrs.z: Drawn to modern style? Play up the Halloween vibes by picking black, orange and brass accents to rock on places like your bookshelf. (Bonus points for carrying the theme over to your textiles.)

@drivewaytodreams_crystal: We're going to go ahead and give two thumbs up to all of these orange-hued accents. Backdropped with a neutral furnishings and they truly *pop*!

@cripcollectiveig: For those who don't want to go overboard with the "fall stuff" this one will speak to you. Compile a couple of cute throws and a minimalist pumpkin print on your mantle and you're set

@cavcottage: Who said fun pillows were limited to furnishings only? We're ALL about this entry display.

@houseon77th: This daybed setup is a *dream*. But actually, this would be the perfect space to doze off in come the colder days.

@kristenforgione: For a more festive Halloween look, overhaul your living space with a spooky handmade addition like this one. *Googles paper bat DIYs.*