Emma Watson’s personal Instagram account is very different from what we’re used to seeing from celebs her age. Her selfies portray her love of books, there are no pics of her drinking or partying — and while she clearly loves fashion, she focuses more on wearing sustainable clothing. Watson recently launched a new Instagram account for all us die-hard Disney fans to follow her Beauty and the Beast press tour adventures, while also raising awareness for eco-friendly fashion. While most of the pieces are custom-made, vintage, or designer, Watson has made a point of featuring more affordable lines. Read on to learn more about these six brands, as well as what pieces we’re adding to our carts RN.
1. Pichulik: The South African Jewelry brand uses organic materials to craft jewelry inspired by designs from India and the Middle East. The Beaded Point Circle Earrings ($46) are made using locally manufactured rope re-purposed from the yachting and climbing industry. It’s no surprise that these earrings were sold out after being spotted on the Harry Potter alum, but they’ve just been re-stocked, so act quickly if you want a pair.
2. Veja: Watson is a shining example of how to rock both a stunning red carpet gown, but also kick back in a pair of comfy sneakers (click through to see the sneakers). This isn’t the first time she’s worn Veja, a brand that uses innovative, ecological materials such as Amazonian wild rubber and recycled plastic bottles, and her go-to is their all-white design. While we love a white sneaker as much as the next girl, we’re partial to the fun print of the Wata Bmesh Carmen Pierre ($81), especially for spring.
3. Filippa-K: The checkered Stella McCartney coat is the show-stopper in this look, but Watson also understands the need for minimalistic, quality basics, like the ribbed sweater she’s layered underneath. Filippa-K is a Swedish brand committed to the four R’s: reducing, repairing, reusing, and recycling. Their pieces all have a comfy, yet tailored and elegant vibe to them, like this Rib Alpaca Pullover ($181)
4. Susi: In addition to promoting sustainable and local brands, her press tour has also been about re-using and re-wearing her pieces, like these Hey Simone sandals ($130) by Susi. The LA-based footwear company designs animal-free footwear using sustainable materials, and their focus is to inspire compassion toward humanity, animals, and the environment through creativity.
5. Good Guys Don’t Wear Leather: Another fave of Watson’s is Good Guys Don’t Wear Leather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe-making industry of the region. While she’s been spotted wearing their white sneakers, it’s the Norider Black Veg Leather boot ($204) that’s on the top of our wish list. Equal parts tough and sleek, the best part of these boots is the zipper on the back, which means no more dealing with fiddly laces.
6. Cienne: Watson definitely leans more toward monochromatic looks, but she keeps things from looking boring by choosing pieces with interesting shapes and silhouettes. The aptly named Emma Top ($295) and The Mick Pant ($365) are both from Cienne. The products are made locally in New York’s garment district and are made in small batches, so they never make more product than needed and aim to reduce fabric waste through pattern-making.
Do you have any go-to brands for sustainable fashion? Share them with us @BritandCo.