We鈥檙e all accessing the Internet every day, but with so many browsers on the market 鈥 from Safari to Opera to Mozilla Firefox 鈥 it鈥檚 sometimes hard to pick just one. We鈥檒l even learn new hacks on how to get to the page we want faster, like this Chrome omnibox site search trick. With their latest update to Chrome, however, Google hopes to blow the competition out of the water.


The tech company is implementing a new algorithm into the browser they鈥檙e calling the Brotli (which, the folks at Gizmodo reports, means 鈥渟mall bread鈥 in Swiss German. Um, okay). The algorithm works by compressing the code on sites, which allows pages to load up to 25 percent faster. That sounds incredible. Faster access to the Brit + Co homepage? Yes, please!

According to Google, their engineers have been tinkering with Brotli for a while now, but it鈥檚 finally ready for its close up. Plus, good news for mobile users, 鈥渢he smaller compressed size would give additional benefits to mobile users,鈥 writes Zoltan Szabadka, a Compression Team Software Engineer at Google, 鈥渟uch as lower data transfer fees and reduced battery use.鈥

Lower data fees, better battery life and faster loading? Sounds like a win-win-win to us!

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