The strobing makeup trend first stepped onto the scene back in 2015, and has seen several different versions (glitter, chroming, and glazing, oh my!). Typically, the lit-from-within effect is reserved for the cheekbones, but a recent tweak has taken that highlight to a totally new area.

This season is all about adding strobing along the tear-duct area of the eyes. 鈥淚nner corner of the eye emphasis, or ICEE as I call it, is defined by applying makeup products adjacent to the inside corner of your eye,鈥 explains Artis founder and makeup pro Matthew Waitesmith. 鈥淎 good ICEE is there to accent the eye, not steal the attention.鈥 Read on to get the scoop on five fierce ways to rock the celeb-approved trend.

1. Packed With Pigment: Take a cue from Shay Mitchell if you鈥檙e after a punchy look. 鈥淥nce you choose the color statement you want, make sure to grab an eyeshadow that includes some pearl or iridescence,鈥 Waitesmith tells us. 鈥淭hat way, it not only offers color but also reflection of light.鈥 Mitchell鈥檚 pink is fun, but a trendy yellow would also have a similarly bold feel. When using hues like this, placement and application technique is important. 鈥淯se an Artis Oval 3 ($41) and place the fibers against the skin, shimmying the brush, so you allow the pearlescent particles to stack on each other for a more noticeable effect,鈥 he recommends.

2. Subtle and Shimmery: If a more subtle approach is more your speed, take some inspo from Sophia Bush. 鈥淭his look is a good one for a beginner to start with because it鈥檚 more about the lightness and darkness of the application rather than a color statement,鈥 Waitesmith says. The Champagne-colored, neutral shade looks striking against her burnt orange shadow without overpowering it. 鈥淵ou can apply a lighter-than-your-normal-skin-color powder foundation to the inner corners to bring the illusion of lightness to the area without using eyeshadow,鈥 he says.

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3. Natural and Rosy: A light, rose-hued wash of color on your inner eye brings a fresh, healthy glow to your face, as you can see on Lea Michele. 鈥淲ith this color approach, wrapping the hue around the corner of the eye is key,鈥 he explains. 鈥淢ake sure there is enough above and below the corner shape so it will marry nicely with the color on the waterline.鈥

4. Bold and Metallic: Sweeping on a striking silver adds an edgy, slightly futuristic feel to your makeup 鈥 just ask Kim Kardashian. 鈥淭his is an example of using the ICEE technique as a graphic statement,鈥 Waitesmith tells us. 鈥淜eep the colors more monochromatic to better achieve a graphic shape statement.鈥

5. Frosty and 鈥80s: Channel Bella Hadid鈥檚 recent Vogue Brasil cover by throwing it back to the 鈥80s with your shades. 鈥淥ne of the best ways to use the ICEE effect is by using a cream-based frost or pearlized makeup product,鈥 he explains. 鈥淭he combination of subtle color and pearl can impart a very pleasing effect on the skin.鈥 A cool blue eyeshadow placed on top of a shimmery, cream product will bring the drama and give off just the right amount of retro vibes at the same time.

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