The strobing makeup trend first stepped onto the scene back in 2015, and has seen several different versions (glitter, chroming, and glazing, oh my!). Typically, the lit-from-within effect is reserved for the cheekbones, but a recent tweak has taken that highlight to a totally new area.
This season is all about adding strobing along the tear-duct area of the eyes. “Inner corner of the eye emphasis, or ICEE as I call it, is defined by applying makeup products adjacent to the inside corner of your eye,” explains Artis founder and makeup pro Matthew Waitesmith. “A good ICEE is there to accent the eye, not steal the attention.” Read on to get the scoop on five fierce ways to rock the celeb-approved trend.
1. Packed With Pigment: Take a cue from Shay Mitchell if you’re after a punchy look. “Once you choose the color statement you want, make sure to grab an eyeshadow that includes some pearl or iridescence,” Waitesmith tells us. “That way, it not only offers color but also reflection of light.” Mitchell’s pink is fun, but a trendy yellow would also have a similarly bold feel. When using hues like this, placement and application technique is important. “Use an Artis Oval 3 ($41) and place the fibers against the skin, shimmying the brush, so you allow the pearlescent particles to stack on each other for a more noticeable effect,” he recommends.
2. Subtle and Shimmery: If a more subtle approach is more your speed, take some inspo from Sophia Bush. “This look is a good one for a beginner to start with because it’s more about the lightness and darkness of the application rather than a color statement,” Waitesmith says. The Champagne-colored, neutral shade looks striking against her burnt orange shadow without overpowering it. “You can apply a lighter-than-your-normal-skin-color powder foundation to the inner corners to bring the illusion of lightness to the area without using eyeshadow,” he says.
3. Natural and Rosy: A light, rose-hued wash of color on your inner eye brings a fresh, healthy glow to your face, as you can see on Lea Michele. “With this color approach, wrapping the hue around the corner of the eye is key,” he explains. “Make sure there is enough above and below the corner shape so it will marry nicely with the color on the waterline.”
4. Bold and Metallic: Sweeping on a striking silver adds an edgy, slightly futuristic feel to your makeup — just ask Kim Kardashian. “This is an example of using the ICEE technique as a graphic statement,” Waitesmith tells us. “Keep the colors more monochromatic to better achieve a graphic shape statement.”
5. Frosty and ‘80s: Channel Bella Hadid’s recent Vogue Brasil cover by throwing it back to the ‘80s with your shades. “One of the best ways to use the ICEE effect is by using a cream-based frost or pearlized makeup product,” he explains. “The combination of subtle color and pearl can impart a very pleasing effect on the skin.” A cool blue eyeshadow placed on top of a shimmery, cream product will bring the drama and give off just the right amount of retro vibes at the same time.
Follow us on Pinterest for more beauty inspo and info.
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.