Instagram has declared war. When they released Instagram stories聽a few weeks ago, everyone immediately called out the social network for its too-close-to-be-coincidental version of Snapchat鈥檚 stories. Now Instagram is coming for one of Snapchat鈥檚 big draws: The ability to see what鈥檚 happening around the world聽as聽it happens.


Event Channels, which officially rolled out on Instagram yesterday, allows users to see live events around the world as they鈥檙e happening 鈥 concerts, sports, award shows, whatever you like.聽You鈥檒l be able to find it under the 鈥淓xplore鈥 tab in Instagram. And just like the rest of the content there, it鈥檚 personalized for each user, based on their likes and interests.

While the channel offerings won鈥檛 be as niche as 鈥淕olden Retrievers鈥 鈥 a recommendation we may or may not have watched earlier today 鈥 Event Channels will recommend artists鈥 concerts or beloved sports teams鈥 games as they鈥檙e happening.聽Instagram has been pushing hard for its users to embrace video lately. From聽64 curated video channels that the app is currently testing, to the new stories, Instagram is being pretty aggressive in the video market.

Your move, Snapchat.

What will you use Instagram events for? Let us know @BritandCo!

(Photos via Instagram)