
In another win for body diversity, J.Crew just announced they’ve teamed up with size-inclusive label Universal Standard for the upcoming summer and fall seasons. The partnership will help J.Crew offer what the eclectic preppy retailer refers to in a statement as “a new standard of size that is about more than just scaling up or down.”
While many brands tend to jump on the extended-size bandwagon by simply scaling up patterns without considering how their proportions actually fit women in the upper fit range, it appears J.Crew has taken a more thoughtful approach to expanding their offerings. According to a statement from the label, “J.Crew partnered with Universal Standard to glean best practices as they work to perfect their approach to size and fit across much of the brand’s assortment this summer and fall. The collection leverages Universal Standard’s highly technical approach to micrograding by size to ensure that each design is tailored for the real, diverse spectrum of the American woman.”
The range launches at jcrew.com and select stores today, with tops, dresses, skirts, and pants all on offer up to size 5X. What’s more, it has the same effortlessly cool aesthetic that customers flock to J.Crew for: think stripy tees, breezy dresses, and all manner of easy pieces that pair perfectly with leopard sandals and statement earrings.
Finally, women who may have only been able to shop the accessories section of one of the country’s most popular retailers will now have a chance to fully embrace the house that Jenna built — from head to toe. So says the brand statement, “We know this is overdue.” We couldn’t agree more. The future’s looking more stylish already.
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It can be intimidating to step out on your own and build a business from the ground up. As part of our collaboration with Office Depot, we're talking with Selfmade alum and solopreneur Colette Lawrence, the faith-based motivator and relationship builder behind The M.E.E. Movement, about ways in which women in business can find success.
B + C: How did you know M.E.E. Movement was your business to start?
The M.E.E Movement represents motivation, empowerment, and encouragement for women. It is what represents me. I did not know at first that it was my business to start, but then the thought of monetizing what I loved came to me. It scared me, however. I registered the business in July 2020 and have been slowly building my wings since.
B + C: What's one strategy that's helped you start your business?
Thinking through and researching what the requirements are to start my business, and then asking questions of people who are in the business. Not all advice worked; however, it helped me to figure out what I needed to do and not to do.
B + C: Did you always know life coaching would be your entrepreneurial path?
(Smiles) No, I did not. I 'stumbled" on it. I knew that people were always coming to me for advice and I found that I loved having conversations with them, especially with women, young and old.
B + C: What was your most valuable takeaway from Selfmade?
My most valuable takeaway was the first day of training: Get out of your own way. There were a lot of great moments and important takeaways from every presenter. However, getting out of my own way, pushing past doubts, was for me my most valuable takeaway. Doing something that I had never done before took courage. If I do not focus on what is happening with me mentally then I cannot deliver to my clients successfully.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Get out of your head. You have something to offer. You have what you need to succeed so go ahead and do it.
B + C: How do you stay motivated?
I stay motivated by listening to music and listening to motivational speakers, and sometimes someone will just reach out and talk about the impact that I made in their life. That adds the extra juice or sauce I need to pummel through the day.
B + C: What's your best organizational tip?
Keep a diary and journal. It's the best way for me to keep organized and it also provides a source motivation as I record not only my "losses" but my wins as well.
B + C: Who inspires you in the entrepreneurial space?
Shirley Toliver – She motivates and empowers and makes me always want to show up.
B + C: What has receiving the Office Depot scholarship to Selfmade done to help you start or grow your business?
The scholarship was a blessing in that all the areas that were covered offered valuable information that I needed, from social media to HR. As a new business owner, I needed to know this to increase my own personal awareness in what it takes to run a successful business. The candidness of the presenters made it easy to see myself in their shoes and helped me to realize that I can also get there.
Thanks Colette! You can follow The M.E.E. Movement on Facebook, YouTube, Instagram, and LinkedIn.
Want to feel motivated to take the next step for your business? Let Office Depot OfficeMax give you the confidence you need with a suite of business services & solutions to help you put your best foot forward. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. With Office Depot OfficeMax you'll find the tools to reach new customers with confidence.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.