Why Kylie Jenner’s App Is Beating Out Instagram, Snapchat and Facebook
The youngest Kardashian-Jenner sister, and arguably the most intriguing, has won the app game — and not by a slight margin either. Nope. Kylie Jenner’s app and site dominates with 75 percent of the over 891,340 subscriptions to the sisters’ apps so far. WUT. Kendall comes in with four percent and Kim with only nine. Khloé comes in second with 11 percent (her cookie-stacking abilities are already making headlines). Meanwhile, Kourtney’s app has yet to make its debut.
Kim KW has seemed, for the longest time, the star of the Kardashian-Jenner clan, but it looks like Kylie is stealing the spotlight and quickly becoming the most popular member of the famous family. The question you’re all asking is… why? Probably because Kylie, being the most junior, seems to appeal to a much younger and app-savvy audience than her older sisters. Also, from her bleached brows to blue hair, as the resident style chameleon of the clan, she piques the most interest.
Her app gives you a peek into her new house and features videos of her 18th birthday bash, style breakdowns of her various outfits and plenty of tutorials.
Also, tune in for the cameos. Aside from enlisting transgender YouTube beauty guru and Miley Cyrus’ BFF Gigi Gorgeous to do a makeup series on her app, during one of her first makeup tutorials, Caitlyn Jenner dropping in to tell Kylie that she “hates” Kylie’s brows because they’re “too perfect.”
Kylie’s app also comes with its own radio, which you can have playing even as you’re perusing her content. Hey, it’s no wonder she’s killing the app game thus far. The girl knows what the people want!
Will you be trying out Kylie’s app? Tell us in the comments below!
(h/t Mashable, photo via Vivien Killilea /Getty)