Meet “The Naomi Campbell of Plus” Who Just Snagged the Sexiest Lingerie Campaign
There’s been a lot of speculation lately about whether or not underwear giant Victoria’s Secret is ever going to hire a plus-size model. Considering the plus-size lingerie industry commands an impressive $9 billion in profits, it seems like a no brainer. With gorgeous models like Denise Bidot fronting un-retouched swimsuit campaigns and actress Melissa McCarthy coming out with her own line, body positive clothing has never had greater visibility. And when Baltimore-native and plus-size model Liris Crosse landed the recent Goddess Lingerie lookbook campaign, she made history.
Liris Crosse is the first black model to star in a campaign for the UK plus-size lingerie brand. But she wants to make it clear that this monumental job was NOT because they needed to fulfill some diversity requirement, though she in her blog, she did acknowledge that “it is a great step for model diversity within the industry.” But she also wrote, “They didn’t book me cause I am [a] black model, but rather I was the best model for the job.”
And if you take a peek at her pics, you’ll see she’s absolutely right. She’s got the look and the experience and she slays. According to her bio, Liris has previously been featured in campaigns by Lane Bryant, has graced the pages of Glamour and been featured in a slew of music videos, commercials and editorials. It’s not her first time at the rodeo.
But it is her time to shine.
What do you think of Liris’ campaign? Tell us in the comments below!
(h/t Huffington Post, photos via Goddess Lingerie)
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
Thanks Taylor! You really know how to sparkle. We love her colorful, creative vibe. You can follow Sustainable Sparkle Bar on Instagram @sustainablesparklebar.
Let Office Depot OfficeMax help you stand out in the crowd. From signs, posters & banners to promote your business, to marketing materials to keep your customers informed, Office Depot OfficeMax offers a full suite of business services & solutions to help you & your business get noticed.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.