Tim O, a freelance makeup artist based in California @skelotim on Instagram, has been giving a whole new meaning to the term 鈥渂eauty junkie鈥 with a quirky series of looks he鈥檚 creating that are designed specifically to complement his favorite 鈥90s junk food.

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Whether it鈥檚 Pop-Tarts, Ruffles or Funyuns, Tim has basically gifted a beauty alter ego to the standard contents of just about every vending machine. If you鈥檙e thinking that he probably just slaps some red lips on and calls it a 鈥淗ot Cheetos-inspired鈥 look, you are sorely mistaken, friend. In fact, Tim has actually used Hot Cheetos as his muse in the past. That look consisted of yellow liner, sparkling orange and ombr茅d lips.

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When asked how he came up with this offbeat idea, Tim told BuzzFeed, 鈥淥ne day, I was looking at my hot Cheetos bag and said, 鈥楧amn!鈥 These colors would look amazing on my face haha. At first, I was so scared, thinking people weren鈥檛 gonna get my humor and embrace my fatness but they loved it!鈥 We sure did Tim. We sure did.

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What snack do you hope he uses as inspiration next? Share with us on Twitter @britandco.

(Photos via @skelotim)