It’s been a busy few weeks here at Brit HQ, but we’re not slowing down. I’m delighted to share that we’ve partnered with Pinterest on a brand new type of Rich Pin launching today called How-to Pins!
We’ve recently launched a new Weddings category, introduced Brit’s Blog AND returned to Snapchat Discover! (Spoiler alert: We’ll see you back on Discover for Mother’s Day!). Sounds like a lot, I know… but we like to keep things “pinteresting.” ;)
See a food, hair, beauty or other DIY project you want to recreate? If it’s a new How-to Pin, you’ll be able to tap it to expand into a visual step-by-step overview of the entire process. You never even have to leave Pinterest. So cool, right?!
As one of the largest publishers on Pinterest, Brit + Co was tapped as one of the first partners to transition our content into these new Pin types. Pretty cool, huh? We transformed our most popular DIY projects into How-to Pins and are pumped to see what you do with them!
You can catch a glimpse of all of these new Pins by visiting our How-To board on Pinterest from your desktop web browser of choice or on your Android device (iOS users, you’ll get to play with this feature in a future update). Insider tip: How-to Pins will also start popping up within your Pinterest home feed and search results. Get excited ;)
We can’t wait to see how you use this new type of Pin on Pinterest. I hope it helps you take a step even further into the world of creativity. Happy Pinning!