Pinterest is a major key when it comes to DIY wallpaper for your apartment, perfecting your mason jar salad, nail art tutorials, and just about everything else under the sun. So when something gets repinned a bunch of times, or in the case of NYX Eyebrow Gel ($7), a whopping 27,300 times, it must be good.

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The tinted waterproof gel comes in five different shades, which is nice considering most brow products force you to choose between blond, brown, and black. The only thing is, the gel doesn’t come with an applicator. So you’ll need an angled brush or a spoolie wand (or even a Q-tip) to apply it.

Brit + Co reached out to Pinterest to confirm the stats, and they “can’t accurately claim it to be ‘most pinned’ of all time or even this year, but it’s accurate to say it’s very popular right now.” We do know that at just $7, it couldn’t hurt to see what all of the fuss is about.

Now, who’s up for a trip to the drugstore? Tweet us @BritandCo!

(h/t Refinery29; photo via NYX)