There鈥檚 a bro code, brah. So make sure you鈥檙e on top of your game: plaid shirts, PBR, beards, man buns, pocket squares and some grill time.

Who are we? We鈥檙e Bro + Co. A brand-new online destination for dudes, by the company formerly known as Brit + Co. And, dude, you鈥檙e in luck. We have a whole new collection to prove it. We鈥檝e got everything you need in life in our exclusive new聽collection.

What鈥檚 included? Bar cart supplies, brewing kits, hangover cures (seriously), camping gadgets, beard upkeep, grilling must-haves (for masters only) and everything bacon.



Time to stock up on your bro essentials now. That is, only if you want to continue following the bro code. It鈥檚 up to you, brah. But here鈥檚 14 must-haves from the Bro+Co collection, if you鈥檙e interested.


1. The聽Mantry Subscription ($85): It鈥檚 the number one food subscription for men for a reason. Bourbon Breakfast food products = every man鈥檚 dream.


2. Artisan Hot Sauce Kit ($30): One time, a bro bought 30 of these hot sauce kits. True story. He鈥檚 a legend in our book.


3. Beard Treatment ($29): You鈥檙e a highly refined man. Get this concoction for the beard that demands respect.


4. Laces Out Freaker ($10): Keep your brewski cool with the laces out. A staple for Sunday night football or when throwing the pigskin around.


5. Sup Doormat ($50): They鈥檒l know you鈥檙e a man of few words before stepping through the door.


6. Key Smart ($22): A minimal key ring with maximum strength. And essential add-ons, like the bottle opener, for instance.


7. Beer Brewing Kit ($45): You鈥檙e on your way to becoming a master brewer. Now try your hand at crafting beer you don鈥檛 even need to leave the house for.


8. Hangover Preventative Fortifier ($13): Night out with the boys but seeing your better half for brunch the next day? That means no hangover, dude.


9. Bacon Six Ways ($59): Man鈥檚 best friend. There鈥檚 no need to explain this one. Bacon. Get it. Now.


10. Cold Bruer ($75): Take your morning cold brew in style on your next camping trip. Or the kitchen. It鈥檚 up to you.


11. BBQ Sauce Trio ($24): Hey, grill master. Test out a couple of Carolina regional sauces at your next BBQ.


12. Bacon Kit ($24): Make your own delicious homemade bacon with the assistance of this kit.


13. Campfire Cologne ($13): Get the lumbersexual scent of cooking over the fireplace right at your fingertips.


14. Craft Your Own Bitters Kit ($65): Know your bitter, son. And look handsome and sophisticated doing it.

What item did you pick up, dude? Talk to us in the comment section below.